Topic
Thoughts
Opinions and arguments about how internet marketing should be done, and how it too often is.
The Holy Grail – A Little Marketed On Forum
Advises on how to start advertising on a forum that currently has little or no marketing activity.
The Difficulties Of Creating Backend Products As An Internet Marketer
Looks at three difficulties of creating a backend product - time, price expectations and sales copy - and how to handle each.
Provide Quality Information To Be Seen As An Expert In Your Niche
Argues that the quality of information you share online is what convinces readers you're a genuine niche expert.
Writing An Internet Profile For Future Expert Positioning
Explains how to write an expert bio that combines qualifications, personal anecdotes and media publicity to build credibility.
Three Types Of Sites You Should Be Using To Position Yourself As An Expert At Internet Marketing
Recommends three types of sites for positioning yourself as an expert: niche community sites, profile sites and social media.
The Checks You Need To Make When You’re Trying To Outsource Writing Work For Your Business
Lists three checks to make before outsourcing writing work: review samples, prefer native English speakers and verify originality.
Move Your Mind Mapping Online
Sets out several ways to share FreeMind mind maps online, from PDF export to picture sequences, video, and the browser-based Mind42 tool.
These Are The Type of Tasks You Should Be Considering Outsourcing In Your Internet Marketing Business
Identifies article writing, graphics and research as the three tasks most worth outsourcing in an internet marketing business.
Firing Your Internet Marketing Customers?
Explains why and when the author blacklists difficult customers, covering rude buyers, serial refunders and immediate refunders.
Blog Comment Strategy
A simple reciprocity-based strategy for earning more comments on your own blog by commenting thoughtfully on others' first.
Usenet Marketing – Group Discovery Tactics
Explains how to find active Usenet marketing groups using Newzbot Search and Google Groups
Are You Aiming at a World Market?
Warns email marketers against assuming subscribers everywhere share the same holidays, using Thanksgiving and Father's Day as examples
Happy New Year
A New Year reflection on the blog's first year, including the posting frequency the author settled on
Add Diagrams to Your Posts
A quick method for adding simple sequence diagrams to blog posts using the free FreeMind mind-mapping tool
The Four Hour Work Week is Realistic!
Describes a batch-production method for running a niche site on autopilot for a month using just four hours of work
Five Ways to Fill Your Autoresponder
Sets out five simple types of content to send in autoresponder follow-ups so a list gets regular, useful email.
Autoresponder Linking Strategies
Argues that autoresponder emails should each carry a single call-to-action link rather than several competing ones.
Super Successful Kids and Internet Marketing
Reflects on why some young people excel at internet marketing and how older marketers can compensate by working smarter.
How to Add Formulas to Your Posts
Explains a free method for adding mathematical formulas to WordPress posts using OpenOffice and GIMP.
Scarcity in Animation
Uses a limited-time Snow White Blu-ray release as an example of manufactured scarcity applied outside internet marketing.
Sharp Business Practice – The OTO Mountain
Criticises a PLR ebook seller's purchase funnel, which stacked four separate one-time-offer upsells before an unusable download.
Sharp Business Practice in Ebook Sales
Recounts buying a bundle of PLR ebooks that turned out to be padded with filler, leaving little real content per chapter.
High and Low Ticket Items
Forum data suggests higher-priced products convert less often but are more profitable and generate fewer refunds and support queries.
Should We Pay For Stuff?
Responding to a Seth Godin post, argues paying for information products and webinars is worthwhile when the value matches the cost.
Cursing in Internet Marketing
Argues that swearing in marketing emails, videos and webinars is unnecessary and reflects poorly on the marketer.
TipDrop Users Guide Makes The Big Time
A shout-out to Elizabeth Adam's unofficial TipDrop user guide, praising it as a rare case of good third-party product documentation.
Making Blog Posts from Other People’s Content
Explains a method for turning other people's ideas, drawn from blogs, forums and Twitter, into original, linked-back blog posts.
I Don’t Use PLR On My Blog!
Explains why the author avoids PLR content on his blog, while acknowledging PLR can be useful elsewhere if substantially reworked.
Template Driven Development
Explains how using reusable templates for ebooks, ecovers and WordPress sites speeds up product and site development.
TipDrop Users Tell You How To Succeed
Points readers to a TipDrop tip sheet on succeeding on the site and explains why useful, credible tips rise to the top.
TipDrop Hits 9,000 Indexed Pages
Reports on TipDrop's rapid growth to over 9,000 indexed Google pages within about a month of launch.
How Much Effort Do You Put Into Your Free Reports?
Discusses a quick method for creating free reports from licensed articles, and argues for investing extra effort to make them look professional.