Topic
Product Creation
Making things to sell: ebooks, reports, apps and the work behind them.
Creating A PDF File For An Ebook
Describes three ways to convert an ebook document into PDF: LibreOffice, Microsoft Word, and a PDF printer driver.
Ebook Writers – Have You Considered These Alternatives?
Sets out three alternatives to writing an ebook - an audio series, a video series, and a webinar - for marketers who dislike writing.
How To Create A Backend Product Quickly
Outlines three quick ways to put together a backend product - reselling an existing product, building a course, or buying a readymade package.
More Money Making Opportunities For Ebook Writers
Describes three ways to keep earning from an ebook after the initial sale - affiliate links, publishing rights, and repurposing.
Does Ebook Piracy Matter?
Looks at how ebook piracy happens and suggests download protection, membership sites, and built-in secondary income to limit its impact.
Ebook Pricing Strategies
Runs through common ebook price points - free, $7, and $27 and above - and the reasoning and page-length norms behind each.
Deciding On The Best Length For An Ebook
Compares three common ebook lengths - 8, 20 and 100 pages - and the situations each one suits.
Getting Ideas For Ebooks
Suggests three ways to find an ebook topic - a personal passion, forum questions in a niche, and non-fiction bestsellers.
Giving Away Ebooks – Is This A Sensible Move?
Considers three reasons to give an ebook away free instead of selling it - building an email list, viral marketing, and selling reprint rights.
The Best Tools For Creating An Ebook
Compares three tools for writing an ebook - an ebook compiler, Microsoft Word, and the free OpenOffice Writer.
Three Quick Steps To Writing An Ebook
Lays out a three-step process for writing an ebook: choose a topic, outline it, then fill in the content section by section.
What Information Can You Find Online For Your Products?
Surveys the kinds of information available online for product research: encyclopedias, government statistics and money-saving resources.
Quick Content Ideas From Popular URLs
A short recommendation for popurls.com as a source of content ideas, aggregating trending stories from sites like Reddit and Digg.
How To Develop A Positive Mindset For Information Product Creation
A three-step method for building confidence before creating an information product: drop assumptions, find a real problem, and test demand first.
Product Launch Bonuses – What’s Happening Within The Product Marketplace?
Reflects on the growing use of affiliate launch bonuses, and which kinds the author considers worthwhile.
Further Establishing Your Brand Identity By Creating Products For the Mobile Marketing Generation
Argues why internet marketers should build mobile apps or mobile-friendly products to protect brand visibility and open new income streams.
Theory, Without Examples = Rubbish Product
Criticises information products built from rehashed theory with no real examples, and argues for genuine case studies instead.