Observations

Sets out the main risks of researching online - missing information, inaccurate sources, and plagiarism - and how to avoid each.

Compares three backend pricing strategies - cheap frontend with an expensive backend, expensive frontend with a cheap backend, and matched pricing.

Lists three mistakes startups make when outsourcing content creation, from hiring one all-purpose writer to over-focusing on SEO.

Three places to find paid writing work online: freelance bidding sites, your own website, and forum hire sections.

Explains why being seen as an expert matters for internet marketers: added credibility, media invitations, and personal confidence.

Identifies three proven categories for mobile app success: games, viral funny apps and practical problem-solving apps.

Explains why understanding customer demographics helps target higher-paying clients and tailor products, using free tools like Yahoo! Clues.

Argues that a dedicated autoresponder service beats a free email account for mailing a list, covering deliverability, sending limits and tracking.

A short video blog post sharing lessons the author wishes he'd learned sooner, including the value of joining an online community.

Proposes a business idea for PLR video creators: real demonstration-style how-to videos for niches outside internet marketing.

A guest exchange with reader Elizabeth Adams debating whether daily or weekly email newsletters work better for an Internet Marketing list.

Describes how marketer Robert Plank applied scarcity to blog comments by capping his birthday post at 100 replies.