Writing

Seventeen years of notes, from 2009 to today. The old posts stay up — nothing has been quietly deleted.

Wordpress24 August 2026 · 6 min read
Moving This Blog From WordPress To A Static Site (Without Losing Anything)
Seventeen years of WordPress, exported, rebuilt and redeployed as plain HTML – every post, comment and URL intact, with an AI assistant doing the heavy lifting.
Private Label Rights29 December 2022 · 4 min read
A New Take On A PLR Article Pack Business
Describes using ChatGPT to build a PLR article pack business, from picking a narrow theme to editing and pricing the finished bundle.
Blogging16 November 2020 · 3 min read
Solving The Problem Of Irregular Blogging
Sets out three fixes for a blog you can't update regularly: pre-writing and scheduling posts, hiring a ghost writer, or selling the blog.
Writing9 October 2020 · 4 min read
Writing Work That Pays Better Than Writing Articles
Argues that press releases, reports and sales letters pay far better than standard $5, 500-word articles, and explains each format.
Techniques15 September 2020 · 4 min read
Using A Resale Rights Product On Your Email Optin Page
Explains why using an existing resale rights product as your optin bribe is quick but usually inferior to creating your own product.
Writing12 August 2020 · 4 min read
Getting Paid More Per Word As A Writer
Sets out how ghost writers can raise their per-word rate by adding research and keyword services and by building repeat clients.
Writing2 July 2020 · 3 min read
Make More Money From Your Writing
Recommends three levers for higher writing income: more self-promotion to win business, faster writing, and a higher per-word rate.
Writing9 June 2020 · 3 min read
The Role Of A Content Writer
Defines what an online content writer does, covering writing for yourself versus ghost writing, and the range of formats content can take.
Technology15 May 2020 · 3 min read
What Is An Email Marketing List?
Defines an email marketing list as an opted-in group of contacts and explains why it works as a cheap, repeatable source of traffic.
Writing4 April 2020 · 4 min read
How To Begin Ghost Writing When You Don’t Have A Client
Suggests three ways a ghost writer can earn without a client: writing for their own site, topical article packs, and ready-made content marketplaces.
Blogging11 March 2020 · 3 min read
Hosting Your Own Blog
Gives three reasons to self-host a blog rather than use a hosted platform: freedom of topic, control over content, and keeping the revenue.
Techniques9 February 2020 · 3 min read
Here’s Why You Need An Email Mailing List As An Online Marketer
Gives three reasons online marketers should build a mailing list: catching prospects who didn't buy, upselling past customers, and a cash lifeline.
Blogging4 January 2020 · 3 min read
The Perfect Length For Blog Posts
Compares three common blog post lengths, around 100, 250 and 500+ words, and when each suits a blog.
Techniques2 December 2019 · 4 min read
How To Set Up An Email Marketing Mailing List
Lays out a three-step process for building a mailing list: get an autoresponder, build a squeeze page, then offer an ethical bribe to opt in.
Techniques6 November 2019 · 4 min read
Improve Your Email Optin Conversions With These Tips
Offers three tweaks to raise optin page conversion rates: a better bribe, a simpler page, and asking for less information.
Techniques4 October 2019 · 6 min read
A Quick Bribe For Your Email Optin Page
This file's extracted text is not the blog post; it consists of unrelated pharmaceutical spam and contains no summarisable marketing content.
Techniques15 September 2019 · 2 min read
Establishing Marketing Credibility On a Live Forum
Sets out three steps to build forum credibility for marketing: post regularly, share genuinely useful information, and help the forum thrive.
Writing20 August 2019 · 4 min read
These Are The Valid Types Of Ghost Writing Work You Can Find On The Internet
Breaks down the three standard types of ghostwriting work available online: articles, blog posts, and reports, with typical word counts for each.
Blogging1 August 2019 · 3 min read
Here’s Why Blogs Fail
Sets out three reasons blogs fail: uninteresting content, a poorly chosen niche, and infrequent posting.
Techniques17 July 2019 · 1 min read
Reasons For Having A Backend To Your Marketing Funnel
Source text for this post is corrupted: it contains unrelated pharmacy-spam content, not marketing-funnel material, and could not be summarised.