Writing

Seventeen years of WordPress, exported, rebuilt and redeployed as plain HTML, with every post, comment and URL intact and Claude doing the heavy lifting.

Describes using ChatGPT to build a PLR article pack business, from picking a narrow theme to editing and pricing the finished bundle.

Sets out three fixes for a blog you can't update regularly: pre-writing and scheduling posts, hiring a ghost writer, or selling the blog.

Argues that press releases, reports and sales letters pay far better than standard $5, 500-word articles, and explains each format.

Explains why using an existing resale rights product as your optin bribe is quick but usually inferior to creating your own product.

Sets out how ghost writers can raise their per-word rate by adding research and keyword services and by building repeat clients.

Recommends three levers for higher writing income: more self-promotion to win business, faster writing, and a higher per-word rate.

Defines what an online content writer does, covering writing for yourself versus ghost writing, and the range of formats content can take.

Defines an email marketing list as an opted-in group of contacts and explains why it works as a cheap, repeatable source of traffic.

Suggests three ways a ghost writer can earn without a client: writing for their own site, topical article packs, and ready-made content marketplaces.

Gives three reasons to self-host a blog rather than use a hosted platform: freedom of topic, control over content, and keeping the revenue.

Gives three reasons online marketers should build a mailing list: catching prospects who didn't buy, upselling past customers, and a cash lifeline.

Compares three common blog post lengths, around 100, 250 and 500+ words, and when each suits a blog.

Lays out a three-step process for building a mailing list: get an autoresponder, build a squeeze page, then offer an ethical bribe to opt in.

Offers three tweaks to raise optin page conversion rates: a better bribe, a simpler page, and asking for less information.

Three fast ways to create an optin incentive: give away one of your existing products, pick up a resale-rights product, or record a quick new one.

Sets out three steps to build forum credibility for marketing: post regularly, share genuinely useful information, and help the forum thrive.

Breaks down the three standard types of ghostwriting work available online: articles, blog posts, and reports, with typical word counts for each.

Sets out three reasons blogs fail: uninteresting content, a poorly chosen niche, and infrequent posting.

Three reasons a sales funnel should almost always have a backend: extra profit, new life for older products, and training buyers to buy again.