Writing

Runs through common ebook price points - free, $7, and $27 and above - and the reasoning and page-length norms behind each.

Compares three common ebook lengths - 8, 20 and 100 pages - and the situations each one suits.

Identifies three places within a forum to focus marketing effort - quality posts, your profile and signature, and any paid advertising section.

Explains three checks to make before marketing on a forum - reading its rules, looking for an advertising section, and checking existing posts.

Suggests three ways to find an ebook topic - a personal passion, forum questions in a niche, and non-fiction bestsellers.

Considers three reasons to give an ebook away free instead of selling it - building an email list, viral marketing, and selling reprint rights.

Lists three fast ways to build an opt-in incentive - repurposed PLR content, a recorded audio product, or a simple video.

Compares three backend pricing strategies - cheap frontend with an expensive backend, expensive frontend with a cheap backend, and matched pricing.

Compares three tools for writing an ebook - an ebook compiler, Microsoft Word, and the free OpenOffice Writer.

Weighs up whether paying to advertise in a forum's commercial section is worthwhile, based on visitor numbers, pricing and traffic conversion.

Explains how to apply split testing to one-time backend offers by varying sales copy, price points and which product is offered.

Lays out a three-step process for writing an ebook: choose a topic, outline it, then fill in the content section by section.

Looks at three difficulties of creating a backend product - time, price expectations and sales copy - and how to handle each.

Covers three technical issues in setting up a backend offer: restricting access, planning the sales flow, and protecting downloads.

Outlines three types of forums worth marketing on: niche forums, online business forums and private membership forums.

Describes a strategy for creating Kindle and CreateSpace books by getting outside experts to contribute chapters or interviews.

Explains when adding a backend offer to a sales funnel doesn't make sense, using membership sites and free lead magnets as examples.

Sets out three ways to build a writing portfolio from scratch: writing for your own site, discounted trial work and speculative articles.

Explains three reasons a Google search can fail to turn up information: it isn't online, it's commercial, or Google hasn't indexed it.

Recommends alternative research approaches when Google falls short: niche search engines, Bing and the meta search engine Dogpile.