Writing

Sets out three checks for verifying online information: source quality, cross-referencing multiple sites and checking cited references.

Lists three mistakes startups make when outsourcing content creation, from hiring one all-purpose writer to over-focusing on SEO.

Describes three techniques for improving Google search results: Personalized Search, quotation marks and Advanced search settings.

Recommends three starting points for online research: Google's top results, Wikipedia and company websites.

Surveys the kinds of information available online for product research: encyclopedias, government statistics and money-saving resources.

A strategy for compiling a book, aimed particularly at Kindle, from other people's contributed content rather than writing it yourself.

Three places to find paid writing work online: freelance bidding sites, your own website, and forum hire sections.

Three ways to build online marketing credibility by working with other people: being interviewed, writing guest posts, and collecting testimonials.

Common-sense checks to run - market saturation, store terms, and market size - before spending time and money building a mobile app.

A short tip on pushing blog content to Kindle subscribers using Amazon's automated tools to widen a blog's reach.

An introduction to what mobile marketing means for internet marketers, covering apps, app stores, and mobile-friendly websites.

A three-stage process for deciding what to outsource in an online business: identify unprofitable work, check the cost, then find the right person.

Three ways non-programmers can get a mobile app to market: outsourcing development, buying rights to an existing app, or buying out a poorly marketed one.

A tactic for appearing as a niche expert online by answering forum and Q&A questions, even when you have to look up the answers first.

A short recommendation for popurls.com as a source of content ideas, aggregating trending stories from sites like Reddit and Digg.

A three-step method for building confidence before creating an information product: drop assumptions, find a real problem, and test demand first.

Argues that the quality of information you share online is what convinces readers you're a genuine niche expert.

A three-part method for deciding what to outsource: tasks you dislike, tasks you're bad at, and tasks someone else can do cheaper.

Explains why being seen as an expert matters for internet marketers: added credibility, media invitations, and personal confidence.

Compares three mobile app pricing strategies - free, low-price (99c), and premium - and warns pricing is hard to change later.