Writing
Seventeen years of notes, from 2009 to today. The old posts stay up — nothing has been quietly deleted.
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Checking The Accuracy Of Online Information
Sets out three checks for verifying online information: source quality, cross-referencing multiple sites and checking cited references.
Three Mistakes To Avoid When Outsourcing Content Creation For Your Startup Business
Lists three mistakes startups make when outsourcing content creation, from hiring one all-purpose writer to over-focusing on SEO.
What Techniques Are There To Get Better Results From Google?
Describes three techniques for improving Google search results: Personalized Search, quotation marks and Advanced search settings.
What Are The Best Resources For Online Information?
Recommends three starting points for online research: Google's top results, Wikipedia and company websites.
What Information Can You Find Online For Your Products?
Surveys the kinds of information available online for product research: encyclopedias, government statistics and money-saving resources.
Create Your Own Book Without Writing It
A strategy for compiling a book, aimed particularly at Kindle, from other people's contributed content rather than writing it yourself.
Finding Writing Work Online
Three places to find paid writing work online: freelance bidding sites, your own website, and forum hire sections.
Piggyback Off Other People To Help Enhance Your Online Marketing Credibility
Three ways to build online marketing credibility by working with other people: being interviewed, writing guest posts, and collecting testimonials.
Carry Out These Common Sense Checks Before Producing A Mobile Application
Common-sense checks to run - market saturation, store terms, and market size - before spending time and money building a mobile app.
Blogging For The Kindle Audience
A short tip on pushing blog content to Kindle subscribers using Amazon's automated tools to widen a blog's reach.
A Quick Primer On Mobile Marketing
An introduction to what mobile marketing means for internet marketers, covering apps, app stores, and mobile-friendly websites.
A Look At Integrating Outsourcing Into Your Online Business
A three-stage process for deciding what to outsource in an online business: identify unprofitable work, check the cost, then find the right person.
Yes, You Can Develop A Mobile App Without Being A Programmer!
Three ways non-programmers can get a mobile app to market: outsourcing development, buying rights to an existing app, or buying out a poorly marketed one.
Here’s How To Demonstrate Your Expertise – Even When You Don’t Know Much About The Subject
A tactic for appearing as a niche expert online by answering forum and Q&A questions, even when you have to look up the answers first.
Quick Content Ideas From Popular URLs
A short recommendation for popurls.com as a source of content ideas, aggregating trending stories from sites like Reddit and Digg.
How To Develop A Positive Mindset For Information Product Creation
A three-step method for building confidence before creating an information product: drop assumptions, find a real problem, and test demand first.
Provide Quality Information To Be Seen As An Expert In Your Niche
Argues that the quality of information you share online is what convinces readers you're a genuine niche expert.
The Best Things To Outsource In Your Online Marketing Business
A three-part method for deciding what to outsource: tasks you dislike, tasks you're bad at, and tasks someone else can do cheaper.
The Importance Of Being Seen As An Expert When You’re Marketing Online
Explains why being seen as an expert matters for internet marketers: added credibility, media invitations, and personal confidence.
A Simple Guide To Mobile App Pricing For Internet Marketers
Compares three mobile app pricing strategies - free, low-price (99c), and premium - and warns pricing is hard to change later.