Ethical internet marketing · since 2009

Marketing that earns attention instead of tricking it.

Notes on building an internet business you would be happy to explain to your customers. Outsourcing, authority, traffic and pricing, written plainly.

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What I do

Information products, affiliate marketing and generative AI.

The archive here goes back to 2009. These days most of the work runs through generative AI, and what holds up gets written about.

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The Thursday note

One idea a week on internet marketing. Free, and short enough to read standing up.

Subscribing opens an email to thom@thomlancaster.com. No third-party list, and one reply gets you off it.