Ethical internet marketing · since 2009
Marketing that earns attention instead of tricking it.
Notes on building an internet business you would be happy to explain to your customers. Outsourcing, authority, traffic and pricing, written plainly.
Featured writing
All 217 posts →
Wordpress
Moving This Blog From WordPress To A Static Site (Without Losing Anything)
Seventeen years of WordPress, exported, rebuilt and redeployed as plain HTML, with every post, comment and URL intact and Claude doing the heavy lifting.
WSOs
My Worst WSO Of All Time
A post-mortem of a Warrior Special Offer, WSO Trust, that sold only 58 copies and lost money after costs.
Techniques
What Is The Best Way To Learn Online Marketing?
Compares college courses, e-books, and personal coaching as ways to learn online marketing, and argues coaching wins
Browse by topic
The six largest categories on the site. There are 19 in all.
Techniques
Step-by-step methods: list building, forum marketing, product launches and the mechanics behind them.
67 posts
Thoughts
Opinion posts on how internet marketing gets done.
32 posts
Productivity
Getting more done in less time, from ten-minute work spurts to outsourcing whole functions.
17 posts
Product Creation
Making things to sell: ebooks, reports, apps and the work behind them.
17 posts
Technology
Tools and platforms of the trade, and how they held up in use.
13 posts
Observations
Things noticed while working in the marketing world.
12 posts
What I do
Information products, affiliate marketing and generative AI.
The archive here goes back to 2009. These days most of the work runs through generative AI, and what holds up gets written about.
See what I'm working onThe Thursday note
One idea a week on internet marketing. Free, and short enough to read standing up.
Subscribing opens an email to thom@thomlancaster.com. No third-party list, and one reply gets you off it.