Ethical internet marketing · since 2009
Marketing that earns attention instead of tricking it.
Notes on building an internet business you would be happy to explain to your customers. Outsourcing, authority, traffic and pricing, written plainly and tested in practice.
Featured writing
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Wordpress
Moving This Blog From WordPress To A Static Site (Without Losing Anything)
Seventeen years of WordPress, exported, rebuilt and redeployed as plain HTML – every post, comment and URL intact, with an AI assistant doing the heavy lifting.
WSOs
My Worst WSO Of All Time
A post-mortem of a Warrior Special Offer, WSO Trust, that sold only 58 copies and lost money after costs.
Techniques
What Is The Best Way To Learn Online Marketing?
Compares college courses, e-books, and personal coaching as ways to learn online marketing, and argues coaching wins
Browse by topic
Six threads run through everything on this site.
Techniques
Step-by-step methods: list building, forum marketing, product launches and the mechanics behind them.
67 posts
Thoughts
Opinions and arguments about how internet marketing should be done, and how it too often is.
32 posts
Productivity
Getting more done in less time, from ten-minute work spurts to outsourcing whole functions.
17 posts
Product Creation
Making things worth selling: ebooks, reports, apps and the products behind the promises.
17 posts
Technology
The tools and platforms of the trade, tested rather than admired.
13 posts
Observations
Things noticed in the wild of the marketing world, written down before they were forgotten.
12 posts
What I do
Information products, affiliate marketing, and a serious amount of generative AI.
I build and sell my own products, promote a short list of tools worth recommending, and put AI to work on both. What holds up gets written about here.
See what I'm working onThe Thursday note
One idea a week on marketing that holds up in daylight. No funnels, no urgency timers.
Subscribing opens an email to thom@thomlancaster.com. No forms, no third-party list, and unsubscribing takes one click.