<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
  <title>Thom Lancaster</title>
  <link>https://thomlancaster.com</link>
  <atom:link href="https://thomlancaster.com/feed.xml" rel="self" type="application/rss+xml"/>
  <description>Notes on building an internet business you would be happy to explain to your customers. Outsourcing, authority, traffic and pricing — written plainly, tested in practice.</description>
  <language>en-GB</language>
  <item>
    <title><![CDATA[Moving This Blog From WordPress To A Static Site (Without Losing Anything)]]></title>
    <link>https://thomlancaster.com/moving-this-blog-from-wordpress-to-a-static-site/</link>
    <guid isPermaLink="true">https://thomlancaster.com/moving-this-blog-from-wordpress-to-a-static-site/</guid>
    <pubDate>Mon, 24 Aug 2026 17:30:00 GMT</pubDate>
    <description><![CDATA[Seventeen years of WordPress, exported, rebuilt and redeployed as plain HTML – every post, comment and URL intact, with an AI assistant doing the heavy lifting.]]></description>
  </item>
  <item>
    <title><![CDATA[A New Take On A PLR Article Pack Business]]></title>
    <link>https://thomlancaster.com/a-new-take-on-a-plr-article-pack-business/</link>
    <guid isPermaLink="true">https://thomlancaster.com/a-new-take-on-a-plr-article-pack-business/</guid>
    <pubDate>Thu, 29 Dec 2022 14:22:07 GMT</pubDate>
    <description><![CDATA[Describes using ChatGPT to build a PLR article pack business, from picking a narrow theme to editing and pricing the finished bundle.]]></description>
  </item>
  <item>
    <title><![CDATA[Solving The Problem Of Irregular Blogging]]></title>
    <link>https://thomlancaster.com/solving-the-problem-of-irregular-blogging/</link>
    <guid isPermaLink="true">https://thomlancaster.com/solving-the-problem-of-irregular-blogging/</guid>
    <pubDate>Mon, 16 Nov 2020 17:23:29 GMT</pubDate>
    <description><![CDATA[Sets out three fixes for a blog you can't update regularly: pre-writing and scheduling posts, hiring a ghost writer, or selling the blog.]]></description>
  </item>
  <item>
    <title><![CDATA[Writing Work That Pays Better Than Writing Articles]]></title>
    <link>https://thomlancaster.com/writing-work-that-pays-better-than-writing-articles/</link>
    <guid isPermaLink="true">https://thomlancaster.com/writing-work-that-pays-better-than-writing-articles/</guid>
    <pubDate>Fri, 09 Oct 2020 12:15:11 GMT</pubDate>
    <description><![CDATA[Argues that press releases, reports and sales letters pay far better than standard $5, 500-word articles, and explains each format.]]></description>
  </item>
  <item>
    <title><![CDATA[Using A Resale Rights Product On Your Email Optin Page]]></title>
    <link>https://thomlancaster.com/using-a-resale-rights-product-on-your-email-optin-page/</link>
    <guid isPermaLink="true">https://thomlancaster.com/using-a-resale-rights-product-on-your-email-optin-page/</guid>
    <pubDate>Wed, 16 Sep 2020 00:07:04 GMT</pubDate>
    <description><![CDATA[Explains why using an existing resale rights product as your optin bribe is quick but usually inferior to creating your own product.]]></description>
  </item>
  <item>
    <title><![CDATA[Getting Paid More Per Word As A Writer]]></title>
    <link>https://thomlancaster.com/getting-paid-more-per-word-as-a-writer/</link>
    <guid isPermaLink="true">https://thomlancaster.com/getting-paid-more-per-word-as-a-writer/</guid>
    <pubDate>Wed, 12 Aug 2020 15:09:51 GMT</pubDate>
    <description><![CDATA[Sets out how ghost writers can raise their per-word rate by adding research and keyword services and by building repeat clients.]]></description>
  </item>
  <item>
    <title><![CDATA[Make More Money From Your Writing]]></title>
    <link>https://thomlancaster.com/make-more-money-from-your-writing/</link>
    <guid isPermaLink="true">https://thomlancaster.com/make-more-money-from-your-writing/</guid>
    <pubDate>Thu, 02 Jul 2020 15:25:19 GMT</pubDate>
    <description><![CDATA[Recommends three levers for higher writing income: more self-promotion to win business, faster writing, and a higher per-word rate.]]></description>
  </item>
  <item>
    <title><![CDATA[The Role Of A Content Writer]]></title>
    <link>https://thomlancaster.com/the-role-of-a-content-writer/</link>
    <guid isPermaLink="true">https://thomlancaster.com/the-role-of-a-content-writer/</guid>
    <pubDate>Tue, 09 Jun 2020 11:46:24 GMT</pubDate>
    <description><![CDATA[Defines what an online content writer does, covering writing for yourself versus ghost writing, and the range of formats content can take.]]></description>
  </item>
  <item>
    <title><![CDATA[What Is An Email Marketing List?]]></title>
    <link>https://thomlancaster.com/what-is-an-email-marketing-list/</link>
    <guid isPermaLink="true">https://thomlancaster.com/what-is-an-email-marketing-list/</guid>
    <pubDate>Fri, 15 May 2020 21:05:08 GMT</pubDate>
    <description><![CDATA[Defines an email marketing list as an opted-in group of contacts and explains why it works as a cheap, repeatable source of traffic.]]></description>
  </item>
  <item>
    <title><![CDATA[How To Begin Ghost Writing When You Don’t Have A Client]]></title>
    <link>https://thomlancaster.com/how-to-begin-ghost-writing-when-you-dont-have-a-client/</link>
    <guid isPermaLink="true">https://thomlancaster.com/how-to-begin-ghost-writing-when-you-dont-have-a-client/</guid>
    <pubDate>Sat, 04 Apr 2020 12:06:06 GMT</pubDate>
    <description><![CDATA[Suggests three ways a ghost writer can earn without a client: writing for their own site, topical article packs, and ready-made content marketplaces.]]></description>
  </item>
  <item>
    <title><![CDATA[Hosting Your Own Blog]]></title>
    <link>https://thomlancaster.com/hosting-your-own-blog/</link>
    <guid isPermaLink="true">https://thomlancaster.com/hosting-your-own-blog/</guid>
    <pubDate>Wed, 11 Mar 2020 11:22:16 GMT</pubDate>
    <description><![CDATA[Gives three reasons to self-host a blog rather than use a hosted platform: freedom of topic, control over content, and keeping the revenue.]]></description>
  </item>
  <item>
    <title><![CDATA[Here’s Why You Need An Email Mailing List As An Online Marketer]]></title>
    <link>https://thomlancaster.com/heres-why-you-need-an-email-mailing-list-as-an-online-marketer/</link>
    <guid isPermaLink="true">https://thomlancaster.com/heres-why-you-need-an-email-mailing-list-as-an-online-marketer/</guid>
    <pubDate>Sun, 09 Feb 2020 12:03:02 GMT</pubDate>
    <description><![CDATA[Gives three reasons online marketers should build a mailing list: catching prospects who didn't buy, upselling past customers, and a cash lifeline.]]></description>
  </item>
  <item>
    <title><![CDATA[The Perfect Length For Blog Posts]]></title>
    <link>https://thomlancaster.com/the-perfect-length-for-blog-posts/</link>
    <guid isPermaLink="true">https://thomlancaster.com/the-perfect-length-for-blog-posts/</guid>
    <pubDate>Sat, 04 Jan 2020 12:21:05 GMT</pubDate>
    <description><![CDATA[Compares three common blog post lengths, around 100, 250 and 500+ words, and when each suits a blog.]]></description>
  </item>
  <item>
    <title><![CDATA[How To Set Up An Email Marketing Mailing List]]></title>
    <link>https://thomlancaster.com/how-to-set-up-an-email-marketing-mailing-list/</link>
    <guid isPermaLink="true">https://thomlancaster.com/how-to-set-up-an-email-marketing-mailing-list/</guid>
    <pubDate>Mon, 02 Dec 2019 14:01:21 GMT</pubDate>
    <description><![CDATA[Lays out a three-step process for building a mailing list: get an autoresponder, build a squeeze page, then offer an ethical bribe to opt in.]]></description>
  </item>
  <item>
    <title><![CDATA[Improve Your Email Optin Conversions With These Tips]]></title>
    <link>https://thomlancaster.com/improve-your-email-optin-conversions-with-these-tips/</link>
    <guid isPermaLink="true">https://thomlancaster.com/improve-your-email-optin-conversions-with-these-tips/</guid>
    <pubDate>Wed, 06 Nov 2019 11:59:50 GMT</pubDate>
    <description><![CDATA[Offers three tweaks to raise optin page conversion rates: a better bribe, a simpler page, and asking for less information.]]></description>
  </item>
  <item>
    <title><![CDATA[A Quick Bribe For Your Email Optin Page]]></title>
    <link>https://thomlancaster.com/a-quick-bribe-for-your-email-optin-page/</link>
    <guid isPermaLink="true">https://thomlancaster.com/a-quick-bribe-for-your-email-optin-page/</guid>
    <pubDate>Fri, 04 Oct 2019 10:58:32 GMT</pubDate>
    <description><![CDATA[This file's extracted text is not the blog post; it consists of unrelated pharmaceutical spam and contains no summarisable marketing content.]]></description>
  </item>
  <item>
    <title><![CDATA[Establishing Marketing Credibility On a Live Forum]]></title>
    <link>https://thomlancaster.com/establishing-marketing-credibility-on-a-live-forum/</link>
    <guid isPermaLink="true">https://thomlancaster.com/establishing-marketing-credibility-on-a-live-forum/</guid>
    <pubDate>Sun, 15 Sep 2019 10:55:57 GMT</pubDate>
    <description><![CDATA[Sets out three steps to build forum credibility for marketing: post regularly, share genuinely useful information, and help the forum thrive.]]></description>
  </item>
  <item>
    <title><![CDATA[These Are The Valid Types Of Ghost Writing Work You Can Find On The Internet]]></title>
    <link>https://thomlancaster.com/these-are-the-valid-types-of-ghost-writing-work-you-can-find-on-the-internet/</link>
    <guid isPermaLink="true">https://thomlancaster.com/these-are-the-valid-types-of-ghost-writing-work-you-can-find-on-the-internet/</guid>
    <pubDate>Tue, 20 Aug 2019 22:16:07 GMT</pubDate>
    <description><![CDATA[Breaks down the three standard types of ghostwriting work available online: articles, blog posts, and reports, with typical word counts for each.]]></description>
  </item>
  <item>
    <title><![CDATA[Here’s Why Blogs Fail]]></title>
    <link>https://thomlancaster.com/heres-why-blogs-fail/</link>
    <guid isPermaLink="true">https://thomlancaster.com/heres-why-blogs-fail/</guid>
    <pubDate>Thu, 01 Aug 2019 11:19:30 GMT</pubDate>
    <description><![CDATA[Sets out three reasons blogs fail: uninteresting content, a poorly chosen niche, and infrequent posting.]]></description>
  </item>
  <item>
    <title><![CDATA[Reasons For Having A Backend To Your Marketing Funnel]]></title>
    <link>https://thomlancaster.com/reasons-for-having-a-backend-to-your-marketing-funnel/</link>
    <guid isPermaLink="true">https://thomlancaster.com/reasons-for-having-a-backend-to-your-marketing-funnel/</guid>
    <pubDate>Wed, 17 Jul 2019 20:52:56 GMT</pubDate>
    <description><![CDATA[Source text for this post is corrupted: it contains unrelated pharmacy-spam content, not marketing-funnel material, and could not be summarised.]]></description>
  </item>
</channel>
</rss>
