Topic
Questions
Questions about the way this industry works.
The Blog Post Length Debate
Compares short and long blog posts and concludes that longer, more detailed posts tend to work better for online marketing blogs.
Can Webinars Ever Really Replace Products?
A look at reader survey results on whether people prefer recorded products or live webinars, and the trade-offs of each format.
Physical Bonus Products
Questions whether bundling a physical item like a Flip camera as a course bonus is better value than simply discounting the price.
The Perfect Webinar
Asks why most webinars run to a 90-minute format and whether shorter, more focused sessions might serve attendees better.
How Often Do You Blog … ?
A short question post asking readers how often they blog and tweet, with the author's view that daily blogging may be overkill.
Video Posts
Raises the question of whether to add video posts, noting that a flip camera or screen capture removes the need for heavy production effort.