In a recent post, I wrote about my annoyance at buying PLR e-books which turned out to be two thirds unusable filler.
This time, I want to talk more about the purchase process for that e-book, which was equally annoying, and perhaps soured me even before I got to the download page.
Now, this is definitely not a recommendation to copy this approach. If you do, I’m likely to go nowhere near one of your offers a second time.
The main sales page advertised a set of e-books with cover graphics, at a pretty cheap price. The sales page was very clear to present all the different things you could do with the PLR, making it look almost unrestricted in nature (about from passing on the Private Label Rights themselves).
Now, not being naive it immediately struck me that there were no sales letters provided with the products, so I was expecting to be hit with a OTO offer for these. Because of how I planned to use the e-books I already knew I’d skip this and would likely be happy with the main offer.
Sure enough, on purchase, the first offer was for the sales letters, but then the process went through not one, not two, not three, but four different OTOs for things that you might want to add to the package. Everything from blog posts to videos. Quite ignoring the fact that some of these would be useless without purchasing the earlier OTOs, this whole process was annoying, capped off by a hard-to-access and use download page with one of the bonuses missing.
Not a model I’d recommend for long term business.
I should add a second annoyance. Once downloaded, the PLR turned out to have a big restriction, that the products couldn’t be given away as bonuses with other products. However, they could be given away on their own. Quite a ludicrous combinination of rights.
So, by all means do have one time offers, but think carefully about exactly how you are going to offer products, especially if you’re looking to hook people in with a cheap front end, then add ‘necessary’ back ends. Too many and you can lose that custom forever.
Do you agree with this post? Just reply below to add your thoughts.
2 replies on “Sharp Business Practice – The OTO Mountain”
Yes, IMAO one OTO is enough.
What is becoming more common, too, is the exit popups. Again, I don't mind ONE popup asking me, if I really want to leave or I would have a look at this new offer, but when I click OK to leave, and I get presented for another popup, that makes me cross.
Hi Britt Malka,
I totally agree. Those exit pop ups are one of the most annoying things on the internet. One pop up isn't that bad and is understandable as people may misclick to leave (I seem to accidently close broswers a lot when using laptops), however it is becoming obsessively annoying when you asked two or three times if you are sure you want to leave.