Writing

Explains a free method for adding mathematical formulas to WordPress posts using OpenOffice and GIMP.

Sets out a simple test-and-scale process for checking whether a Google AdWords pay-per-click campaign is profitable.

Recommends adding an optimised image to every blog post to pick up extra traffic through Google Image Search.

Proposes turning Amazon book reviews into blog content that drives affiliate traffic instead of only benefiting Amazon.

Argues that direct reciprocal link exchanges are outdated for SEO and that multi-way or larger link networks work better.

Previews a Jonathan Leger plugin, later released as PostSwapper, that automatically links blog posts to related posts elsewhere.

Shares three early Kindle owner tips: buy a case, unlock the browser via a US address, and make use of free content.

Uses a limited-time Snow White Blu-ray release as an example of manufactured scarcity applied outside internet marketing.

Describes how marketer Robert Plank applied scarcity to blog comments by capping his birthday post at 100 replies.

Anticipates the arrival of an Amazon Kindle in the UK and how the author expects to use it, mainly for travel and PDFs.

Criticises a PLR ebook seller's purchase funnel, which stacked four separate one-time-offer upsells before an unusable download.

Recounts buying a bundle of PLR ebooks that turned out to be padded with filler, leaving little real content per chapter.

Explains why marketers sell cheap low-ticket products: to build a list of proven buyers and feed a sales funnel toward higher-priced offers.

Forum data suggests higher-priced products convert less often but are more profitable and generate fewer refunds and support queries.

Explains how submitting RSS feeds to ping services like Pingler can generate backlinks, faster indexing and extra exposure.

Responding to a Seth Godin post, argues paying for information products and webinars is worthwhile when the value matches the cost.

Recommends dictating articles with voice recognition software like Dragon Naturally Speaking to write them far faster than typing.

Argues that swearing in marketing emails, videos and webinars is unnecessary and reflects poorly on the marketer.

Describes keeping several blog posts written and queued in advance as a buffer against days when nothing gets published.

Questions whether bundling a physical item like a Flip camera as a course bonus is better value than simply discounting the price.