Writing
Seventeen years of notes, from 2009 to today. The old posts stay up — nothing has been quietly deleted.
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How to Add Formulas to Your Posts
Explains a free method for adding mathematical formulas to WordPress posts using OpenOffice and GIMP.
The Pay-Per-Click Winning Formula
Sets out a simple test-and-scale process for checking whether a Google AdWords pay-per-click campaign is profitable.
A Picture A Post
Recommends adding an optimised image to every blog post to pick up extra traffic through Google Image Search.
Make More Use of your User Generated Content
Proposes turning Amazon book reviews into blog content that drives affiliate traffic instead of only benefiting Amazon.
Two Way Linking Strategies – Too Old Fashioned?
Argues that direct reciprocal link exchanges are outdated for SEO and that multi-way or larger link networks work better.
Multi Way Linking Strategies
Previews a Jonathan Leger plugin, later released as PostSwapper, that automatically links blog posts to related posts elsewhere.
Three Scary Amazon Kindle Secrets
Shares three early Kindle owner tips: buy a case, unlock the browser via a US address, and make use of free content.
Scarcity in Animation
Uses a limited-time Snow White Blu-ray release as an example of manufactured scarcity applied outside internet marketing.
Scarcity in Blog Action
Describes how marketer Robert Plank applied scarcity to blog comments by capping his birthday post at 100 replies.
A New Approach to Reading
Anticipates the arrival of an Amazon Kindle in the UK and how the author expects to use it, mainly for travel and PDFs.
Sharp Business Practice – The OTO Mountain
Criticises a PLR ebook seller's purchase funnel, which stacked four separate one-time-offer upsells before an unusable download.
Sharp Business Practice in Ebook Sales
Recounts buying a bundle of PLR ebooks that turned out to be padded with filler, leaving little real content per chapter.
Low Ticket Item Strategies
Explains why marketers sell cheap low-ticket products: to build a list of proven buyers and feed a sales funnel toward higher-priced offers.
High and Low Ticket Items
Forum data suggests higher-priced products convert less often but are more profitable and generate fewer refunds and support queries.
Ping Your RSS Feed For Traffic
Explains how submitting RSS feeds to ping services like Pingler can generate backlinks, faster indexing and extra exposure.
Should We Pay For Stuff?
Responding to a Seth Godin post, argues paying for information products and webinars is worthwhile when the value matches the cost.
Fast Article Writing Trick
Recommends dictating articles with voice recognition software like Dragon Naturally Speaking to write them far faster than typing.
Cursing in Internet Marketing
Argues that swearing in marketing emails, videos and webinars is unnecessary and reflects poorly on the marketer.
Blog Post Scheduling
Describes keeping several blog posts written and queued in advance as a buffer against days when nothing gets published.
Physical Bonus Products
Questions whether bundling a physical item like a Flip camera as a course bonus is better value than simply discounting the price.