When you’re marketing in the online world it’s very important to build up a good reputation. After all, people will be able to search for your name and your products for many years to come. The internet is like a life time savior of information, both good and bad. For you, you want this to be the good side of information. But so often, this wish can go wrong.

Even on online discussion forums, when you’re marketing to it, that level of reputation is so important. The main reason reputation is important is simply this: People will buy from people that they know. And if you’re somebody that they know, they’re more likely to buy from you. After all, you’re not just a nameless face, or even worse, a nameless name on an internet sales page. You’re somebody they’re grown to know, grown to like and grown to respect. So by building up a good reputation on the Forum you’re likely to make more sales both in the short and longer terms.

When you’re marketing on a forum you have a big advantage of the people who aren’t using that forum and that is you can demonstrate directly to other forum users that you know what you’re talking about. How do you do that? It’s really simple. You just provide a high quality of information to the Forum. By doing so, your name will soon become known and your creditability will be built, because people can see the information you’re providing is valid. They will expect the same information in your own products. So by making sure that the information you provide is of the highest possible quality for a particular forum, you can demonstrate that the people buying your products will not be disappointed.

Forum marketing should be thought of as a long term business model, not just a short-term business model. That means once you’re in a forum, you’re on there for the long shot. People can continue to look back at your posts, even if you may think this is your oldest post, you’ll be surprised how frequently somebody clicks on your profile, views all the posts you ever made and scrolls back to your very early ones. After all, they want to see how you developed through time. By keeping all your posts of a highly creditable nature you’re building for long term business model, which can only benefit you and your online business.

Credibility is the most important thing in forum marketing, bar none. If you’re not creditable, you’re simply not going to sell because people will not trust you enough to buy from you. You support this by providing good information and building a long term business model. The people who know you will buy from you and so you can sell not just only your first product, but all the subsequent ones to this captive forum audience who trust your credibility.

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