I'm sure that, as an online marketer, you know how important it is to have a mailing list (or, indeed, several mailing lists).
If you don't know, then think of a mailing list as an avenue through which you can contact people on a regular basis. It's much efficient to collect together mailing details of prospective customers than it is simply make a sale to them. By having their details, you can sell to them many times.
But, assuming you're building a mailing list, are you really getting the most out of your list?
In this blog post, I want to lay down four places where you need to making sure you're maximising your autoresponder results from new people who you've added to your list.
The Confirmation Email
If you're using a double optin mailing list, then your prospects will be sent an email which includes a link that they have to click on.
What many marketers don't realise is that you can use this email for marketing. You can introduce yourself, and you can include links to your products.
Just make sure that the confirmation link stays in a prominent place, along with the information that you've added.
The New Subscriber Page
This is the page that new subscribers are sent to after confirming their email address (or, directly to, if you're using single optin emails).
Many people waste this opportunity by just sending subscribers to their main page (or, worst, a default page supplied by the autoresponder company). You can be more creative and send new subscribers to a different page related to the list that they've joined, giving you sales potential.
If your subscriber has opted in to receive a gift, you can also indicate that they need to check their email to receive it.
The New Subscriber Email
This is the very first email that you send a new subscriber. I recommend that you send this as soon as they join the list. That way, this gets your name and email address into their account, which will flag up any deliverability issues to the subscriber.
Make sure that you deliver anything you've promised in this email (for instance, a link to download a free product). This link doesn't have to be the same one as for the new subscriber page.
This gives you the opportunity to explore different offers, essential to get the most out of new subscribers.
The Follow Up Broadcasts
It's essential that you schedule a regular sequence of emails for new subscribers. You want them to recognise and open your emails, and you want to make the most of the promotional possibilities early on.
One system that works well is to take some of the best performing offers you've used in the past, and to integrate them within appropriate content.
If you can build up a good relationship with your new subscriber during this process, it will help you to maximise your long term results as an email marketer.
List Building and List Management
The whole topics of list building and list management could fill many blog posts on their own, but it's very crucial that you make the most of subscribers when they're new to you. This can be an excellent time to recommend your own offers, or to promote affiliate products.
You can also work with other marketers to cross promote their lists and products. Promoting other lists works well during this process, as your subscriber is an 'opting in' mood.
If you put all these techniques together, you will have many more opportunities to connect with new subscribers, and can then make the most of the lists that you're working hard to build.
Over To You
Do you have any tips that you use to get the most out of new subscribers who are opting in to your mailing list?
Have you tried these techniques? What works best for you?
Just scroll down to reply and please leave your thoughts.