Or, to give this post a longer title…
Three Summer Productivity Secrets… And How To Keep The Productivity Boost All Year Round
If, like me, you're in the Northern Hemisphere, you're probably enjoying summer right now (if not, I hope you can still find something useful in this post).
I've noticed that I'm always much more productivity in the summer, so long as I can bear the heat (little air conditioning here in the UK). It all boils down to three reasons, which I'm going to share with you in this blog post.
(1) A Break From The Work Routine
It's quite simple. I work full time with a busy job and often take things home with me to keep my evenings busy. That's just a fact of being employed in a career I enjoy, as far as I'm concerned. So, any marketing I do has to fit around everything else, which can be unpredictable.
In summer everything slows down. This is a factor just of how things are structured, as well as the chance to take vacation time, some of which I can spend on marketing. So, that just makes everything more productive.
(2) The Sun
Getting woken up by the sun peering its way through the curtains is great. It gives an immediate incentive to get out of bed and to start working on something. The longer days bring out the best in my productivity.
(3) Lack of First Run TV
I find it very easy to be sucked into following the next great TV series each year. After all, these series work to keep you hooked – something that most marketers would love to be able to do. It's very hard to leave a series mid way through without findout out what's going to happen next (unless it turns out to be a really bad series).
With little new TV appearing in the summer, that's a major distraction moved, simply leaving more time to work on whatever projects I have going.
To try and channel these productivity secrets into all year round marketing.
Work is always going to be unpredictable, and I've no desire to change careers, but I want to be able to grab more off-time and make more use of the spare minutes when they're available. Just simple things like add a blog post, fill up my autoresponder, or work on a small part of a larger product.
Next, to try and cram in more productive time in the morning, perhaps before going to work – even when the sun isn't up. I find a lot of that is about routine, and I'm sure it's possible (will just to avoid taking 2am webinar classes).
And TV? I can't cut it out entirely, but I can certainly see a benefit to being highly selective. If everything fails, and I realise that there's a show I really should have seen, there are always DVDs.
What Do You Think?
Are you more productive in the summer?
Do you notice any of the same things I do, or do you have a productivity secret you want to share.
Go ahead! Share your thoughts below.