If you've been looking to build up your online empire, you've almost certainly been exposed to Squidoo.
Squidoo declares itself as a site where you can publish a web page (or a whole set of web pages) on topics that interests you. In Squidoo terminology, each of these pages is known as a lens, and a lens is made up of a series of modules provided by Squidoo. This provides a common interface to help you to create and manages the lenses, and ensures a consistent style and approach across them.
Provided they meet minimum quality requirements, (mainly that they provide varied, interesting and engaging content), lenses are easy to create and publish. But how can you best make use of these as as Internet Marketer.
I've been exploring Squidoo, and in this post I'm going to show you three methods you can use to get cash, all by using Squidoo.
Squidoo Cash Method #1 – Promote One Of Your Own Products
The important thing is that you have to be subtle about this and not oversell. You can include self-serving links, so long as they're in proportion to the lens as a whole.
You still have to include valuable information.
Here's an example of Video Sales Tactics, a lens of mine that operates under his principle. This provides good information about how to use videos within marketing, but also cross sells a product from 10 Buck PLR, which is on the same topic.
Generally, any of your products or sites will be suitable for this method, providing it means the Squidoo terms and conditions (no gambling lens, no adult lens, no illegal lens etc).
Squidoo Cash Method #2 – Promote An Affiliate Product
Apart from that, this technique is largely similar to Method #1 in terms of the design and structure of the lens.
I'd recommend that you try and cloak the affiliate link wherever possible. This is always a good idea, as it gives you full control over where the links goes to, in case you want to change it in the future.
Here's a lens of mine which demonstrates this, Earn 1K A Day Insider Club. This promotes a top membership site for Internet Marketers of which I'm a long-term member. It's also a site that I recommend without hesitation, and would do so even without an affiliate opportunity being in place.
You'll also notice that the information on this lens is generally useful, even for people who don't join the site. This is an important aspect of pre-selling using Squidoo.
Squidoo Cash Method #3 – Use The Squidoo 'Cash' Modules
Now, this isn't a method I've explored so thoroughly myself, but a lot of marketers have had success purely through creating Squidoo 'Cash' Lenses and taking the commissions offered via Squidoo.
The secret of this technique is to base your lens around a popular topic, with a well selected keyword phrase. Here's an example of one of my older lens on Coffee and Tea Makers, which promotes EBay and Amazon products, as well as providing plenty of useful information.
The promotion goes through the built-in Squidoo EBay and Amazon modules, so commissions go directly to Squidoo. A number of other options are available, such as CafePress, Zazzle and Etsy, depending on the type of 'Cash' Lens being created.
By default, Squidoo also displays advertising on the lens, which also earns you commission.
Now, this lens isn't a brilliant example, as it has a dual purpose to drive traffic to a site of mine too, but there is a lot of potential to quickly create lens which solely bring in income through Squidoo's affiliate modules.
Squidoo Can Be Profitable
Squidoo went through a period of popularity about two years ago, and hasn't been mentioned as much since, but it is still a good web property to build part of your online empire with.
By default, Squidoo ranks very well with Google, particularly for terms without high competition, and the style of the lens makes them more engaging to readers than similar sites like EzineArticles.
Do take a look at Squidoo, and do set up some new lenses, whether these are to promote your own products, promote affiliate products, or solely to use Squidoo's own cash modules.
Please Leave Your Comments
I enjoy reading each and every one of them.
Do please leave a comment in the box below. Feel free to say if you've used Squidoo, if you've been encouraged to start, or to share any Squidoo tips you may have.