With the Christmas season fast approaching, I want to make sure that you're taking advantage of a great way to add an immediate boost to your income.
Even if you don't personally celebrate Christmas, as a marketer, it's a great opportunity for promotion.
Schedule A Sale
Schedule a sale to run on Christmas Day, or Boxing Day (in the UK and some other countries, that's an additional holiday the day after Christmas).
You might be surprised, but a lot of people are desperate to spend their money at that time.
Christmas is a happy time for many, but other people get stalled with being in the home, being around family, and not able to go out to the shops.
Instead, they look to the Internet for entertainment and to get themselves a 'present'.
You Don't Need A Reason To Run A Sale…
… but if you have one, it really helps.
And, there's no better advertising line to use than, "you want to give a gift to your subscribers/forum friends – that's why you're cutting them such a great deal".
People like to reward themselves at Christmas.
You're probably already contacting your subscribers to wish them Greetings Of The Season, so why not pop in an offer in the same e-mail. You'll get sales. You might even personal Christmas Wishes back – what better way to interact with your list?
Other Holiday Deal Opportunities
The whole upcoming period is an excellent time for sales, as there are so many celebrations you can work in.
Most importantly, don't forget New Year. You can also capitalise on the 'resolution' market – people who have already decided that they want to succeed in 2011.
Remember the appropriate holidays all the way through. You can make your own holidays (birthday, anniversary, graduation …), or look for other cultural days.
All of these are reasons to add run a sale.
What Sales Are You Running?
Are you running sales for the holiday season?
If so, tell us about them below.
If not, what would convince you to offer a Holiday Deal?