First of all, Happy Halloween! I've had my Amazon Kindle for a few days now, and it's safe to say that I love it. I'm very impressed by how easy the screen is to read, and, with a good book, you can soon forget that you're reading paper at all. I'm sure that this is […]
Author: Thom Lancaster
Scarcity in Animation
Last time I posted about scarcity, a subject very important for marketers, but a concept with which everyone might not be familiar. I just saw a great example which I'd like to share with you. Scarcity is the concept of making something scarce, that is limiting its availability. For instance, in Internet Marketing, you could […]
Scarcity in Blog Action
An interesting experiment on Robert Plank's blog recently, which I want to grab a chance to comment on (particularly since I can't do so on his blog, for reasons which will be revealed in a minute). Robert recently celebrated his 25th Birthday, quite an achievement if you look at what he's achieved in the Internet […]
A New Approach to Reading
I’m quite excited today, as a device I’ve been waiting for is sat waiting in a depot fifty miles away. Tomorrow, it will be delivered to me, and I anticipate that it will change the way I read all kinds of things. Any ideas what the device is?
In a recent post, I wrote about my annoyance at buying PLR e-books which turned out to be two thirds unusable filler. This time, I want to talk more about the purchase process for that e-book, which was equally annoying, and perhaps soured me even before I got to the download page.