The idea for this blog post stemmed from a message I received from a purchaser of one of the 10 Buck PLR range of products. They were happy with the high quality of the product and liked the potential that the PLR offered them, but weren’t really sure what to do with the PLR. Thinking about it, I’m sure that there are many people buying Private Label Rights products for the first time every day, looking to do something with it, but not sure quite how to get started.
In this blog post, I’m going to show a quick method to get started with PLR and to set this up so it can make sales for you. It’s a process I’ve personally used with great success, but more importantly, it’s possible to follow without a great deal of Internet Marketing experience. Most importantly, if you follow this process, you’ll be doing more than many PLR sellers to differentiate yourself in the marketplace. Although this is aimed at people who are new to PLR, more experienced marketers may still get a few ideas, and you can feel free to share your own ‘refinements’ in the comments section after the post.
The Most Important First Step – Change The Product Title
This is the single thing that holds back many people from making sales with PLR. You need to change the product title to be fresh and unique.
Without changing the title, you’re competing with all the other sellers out there. Everyone who decides that a bargain basement price for the product is the best. Everyone who makes the product look old and boring based on their sales technique. You can remove all that unwanted competition in one foul swoop by sensibly changing the title.
Let me give you an example. Suppose you wanted to sell the 10 Buck PLR product, IM Mindset Formula. You could easily retitle this as The Internet Marketing Success System, or Mindstate Secrets For Internet Marketers. Just make sure that the keywords which will appeal to buyers of that product are included in the title somewhere.
The Easy Second Step – Rework The Main Product
Now you have a new title, you need to edit the main product. This is just a case of firing up Microsoft Word (or you could use Libre Office, which was formerly known as Open Office) if you don’t want to spend any money.
Change the front page of the product to reflect the new title, and add your name as the author of the product. You should check inside the report as well for anywhere else the title is used (this can be done using Search and Replace). I’d recommend that you rewrite the Introduction and Conclusion in your own words to highlight your own style.
The other thing you should do is to include resources that will be helpful to the reader. These can be recommendations for your own products, if you have them, or they can be affiliate products. I like to use a Resources page at the very end of the document. You can also include hyperlinks within the text.
Make sure you check the final document carefully to make sure that you haven’t left any indication that it’s a PLR product. For instance, some people forget to edit the document Properties and leave the original PLR author’s name in there instead of their own. There are also things like Headers and Footers with the product name in which can be missed.
Finally regenerate the Table Of Contents, and save the file as a PDF (recent versions of MS Word can do this automatically). You then have your own original product ready to put on sale.
The Graphical Step – Change The eCover Graphic
If you’re good with Photoshop, this one is a doddle.
Fire up the application, load up the eCover, and retitle it to reflect how you’ve rebranded the product. Then generate and save the new eCover.
If you’re not so good with Photoshop, then my recommendation here would be to get someone else to rebrand the graphics for you.
My secret source is Fiverr.com, where you can find people who will carry out different jobs for you for $5 each (it’s well worth spending the cash to avoid having to learn these graphical skills). You have two choices. You can either send the designer the PSD file for the eCover and let them know what changes you want. Or, you can ask them to produce a new eCover from scratch. Since the price is the same in either case, this really is just a personal choice depending how you want to represent your product.
Some people like to put the eCover as an image in the first page of the PDF as well, which you can feel free to do.
Step Four Is Sorting The Sales Copy
The final component you need to change is the sales copy.
This can be easy, even if you don’t understand HTML too well. Just fire up the sales letter in an HTML editor and replace the old product name with the new one. You should also include your own name in there as well (some people also like to include their photo).
Where there’s a visual representation of the eCover, you can replace that with your own new eCover.
Now, I personally like to rewrite the sales copy. I do that, as otherwise there’s a chance that someone might search for a phrase from the sales copy and come up with someone else who is selling the same product as you. I also generally have a slightly different sales copy style to many people, so this helps to create consistency across my products. This extra step, however, is totally optional, and if you’re just starting out, I’d concentrate on getting the product up on sale.
You can easily change things like the headline if you have an idea for a different phrase that you think would encourage people to buy.
You will also want to edit the download page to reflect any changes you’ve made to the product. I would add at least one affiliate offer to that page, so that when people buy from you, they also see another product that they might like to purchase. You could also put an email capture form on the page.
Finally, Put The Product Up For Sale
This is where you need a domain name and hosting. If you’re just getting started, Hostgator is a good choice You can choose to register a domain name solely for this product (I use Namecheap). Alternatively, you can have a single domain name, and then put each product in a subfolder. That really depends how much you want to invest to get this product up for sale.
There are all sorts of different systems you can use. I generally use quite a complicated piece of software called Rapid Action Profits, which also captures the names and email addresses of my buyers, and allows affiliates to promote products, but this can be quite difficult for beginners to get started with. There are also simple product delivery systems like e-junkie which are well-regarded.
One other cost-free method of taking payment is to set up a button using PayPal. During the set up process, you’ll be asked to indicate the web location that buyers should be sent to after payment. Include the generated button on your sales page, upload everything, and you’re ready to go.
If this all reads like it’s in a foreign language, the simplest way solution is to just outsource the technical side. Here’s a way of training yourself at the same time, which very few people use. Pay someone to show you their screen whilst they’re setting up the download for you. Get them to explain what they’re doing and to allow you to ask questions. That way, you’ll know what to do for yourself next time, which will save yourself a lot of money in the long run.
What Comes Next?
Now, you’ve done it. You have an original product up for sale, under your own name, based around a high quality PLR product.
The final stage is to make some sales. If you have a mailing list, you can let them all know about the new product. If not, you need to drive traffic to the site. You can use article marketing, video marketing, paid advertising, or any system that works for you. Personally, I’m partial to forum marketing (as I explained in my WSO product The Forum Formula).
There are all sorts of enhancements you can make to this process, such as adding a one-time-offer for additional revenue, but this should be enough to get started with putting your first Private Label Rights product up for sale.
Over To You
I welcome any thoughts you have related to this blog post, whether you’re an experienced PLR reseller, or you’re just starting out.
What kind of methods do you use to sell PLR? Are there any areas where you’d like more explanation? Would you like to see me expand this into a whole PLR training product, giving more details and examples?
Just scroll down to the comment box and add your thoughts and ideas. I look forward to reading them.
19 replies on “Effective Use Of Private Label Rights Products For Beginners”
What is the percentage used to make it your original material or do you need to make it
I use PLR for articles a lot and normally rewrite the whole article to make it original. I guess it depends on the PLR and what you are doing with it.
You provided some good info here and thanks for that.
Hi Phil, in terms of PLR products, I don’t tend to think in percentages.
It’s better to think “would someone recognise the original source of this material”? Now, if your product is based on PLR articles which have ended up all over the web, chances are a buyer would feel unhappy at having paid for that ‘word for word’ copy.
If it’s a paid product only, they’re very unlikely to purchase this twice from different sources (it does happen on rare occasions, and the polite thing to do is to offer a refund).
In terms of PLR articles, I almost always rewrite them. I only the source article in on window, and read a paragraph, then rewrite the paragraph in my own words in the other window. I’ve occasionally sprinkled in articles unchanged just to flesh out some niche sites, and then added new content when I’ve had more time.
All good tips, Thom. I like to try and get new PLR packages turned around and selling ASAP after I buy them.
So I’ll often set up the “stock” PLR package and send an offer out to a fairly targeted part of my email list with a pre-launch price for the package.
All I ask in return is some feedback – good or bad. This hopefully generates some testimonials as well as some ideas for things I can add or update when I rework the content.
Anyone who buys it on the pre-launch offer gets a copy of the final product once I personalize it, of course.
This lets me recover the cost of the PLR right away, hopefully generate some profits to cover the cost of outsourcing some of the changes and get some testimonials and feedback on how to make it better.
I agree completely with that. One very important thing to do with PLR is to take action with it straight away and to set it up, rather than let it grow digital dust on your hard drive.
If you don’t want to edit it (or just want to make minor changes), this can easily be done in an hour, particularly after your first couple of goes.
Collecting testimonials by offering a bargain price early is an excellent strategy. And, I think it’s also fine to tell your list that this product is ‘work in progress’.
Thanks for sharing that valuable tip.
Thom, you’ve created a truly informative article for showing people how to get the most out of their PLR purchases. Thanks for going into such great detail, and for the resources you provided.
I agree with what John said, as I’ve used his tip of offering a discount in exchange for feedback and a testimonial when first introducing a PLR product.
A technique I use that has gained favor with my subscribers is that on one specific date each month I issue a discount code for 20% off any product in my PLR store.
The subscriber just has to enter the “code” on the checkout page, and the 20% discount is automatically applied.
To receive the discount code, someone must be signed up on my PLR notification list, which tells them about the release of each new PLR pack I’ve released before the general public hears about it.
I also let my subscribers know that I have people in place who will modify the text for them so the PLR products will pass CopyScape, in case they don’t want to do the work.
Thanks for the feedback. When I was writing this, I did think about pulling the post, adding a few more examples and selling it as a WSO instead, but I hope here it’s useful for a lot of people.
I know quite a few of people who run regular discounts on their PLR (Tiffany Dow, for example). I think it’s a good tactic for getting people to try it out. My only concern is that customers come to expect that discount and so just wait to make their purchases at the time of the month when the discount is available.
Good to see your PLR store taking place. I’ve just signed up to your notification list.
Good post thanks Thom, I picked up a very useful tip from that, regarding the sales letter thanks!
Thanks for spotting by Sean. Glad you found that useful.
Getting the right information in the sales letter (and making this look like one of your own sales letters, rather than just a really generic PLR sales letter) is very important for making the most sales.
Very interesting article, however I have seen this approach everywhere, my questions would actually be:
1. Have you done this yourself, and if so, with what kind of results?
2. Do you recommend E-Junkie over Clickbank?
I have seen a lot of people get turned off as soon as they see a product is for sale on CB instantly assuming it is crap in advance.
Thank you in advance!
I use PLR products all the time in my business. I don’t use exactly this process, as I’ve deliberately written this as a beginner article (mainly as the result of a lot of questions I’ve received from beginners) and my technical and IM experience takes me beyond that.
One of the main differences is that I use a different system to deliver products to customers, but this takes a lot more work to set up. I also generally rework and repurpose PLR a lot more before I sell it to put my own spin on it.
Personally, I’ve never been a huge fan of ClickBank. Unless you’re doing a big launch, the costs of listing and getting your product approved far outweight the advantages. I use Rapid Action Products, but if I was starting out, or was very keen to get things listed quickly, I’d go for E-Junkie as a preference.
[…] Last time, I posted to show how beginners could get started using Private Label Rights reports for profit. […]
[…] quality private label rights products. There are a number of creators online that offer great quality private label rights products, and they face an uphill battle because of this […]
I have read your ‘Article Freelance Angle’ and liked the idea of bunching 10 PLR products for making a little cash. Instead of collecting the PLRs, I was thinking to bunch my 10 articles! I have started making amendments to those articles accordingly.The
article “Effective Use Of Private Label Rights Products For Beginners” is a good one and has enhanced my knowledge on IM.
Thanks & Regards.
Hi Vijay, glad you enjoyed Article Freelance Angle.
You can definitely make a report out of PLR articles. Just tie them together as separate chapters, add an introduction, and you’re done. However, I would want to do a bit more work with the finished product to make it flow well, as you can often get overlap in the different articles.
The other option would be to create a new report (or use PLR) and then use the articles to drive traffic to the report. There’s so many ways to use PLR though that this is just scratching the surface.
I guess we’ve all fallen victim to those PLR products that really are not worth the paper they’re written on. If anyone finds a great source they should hold on to it! Great tips here, Thom, it really is worth every minute of the effort it takes to rewrite the PLR, rebrand it and set it up as something different from the rest. Fiverr is my fav place for graphics too!
Enjoy the journey.
Mandy, yes, the worst PLR products I’ve seen by a long shot are those that come across as if they’re written by a non-native speaker, or (even worst) which just come across as a collection of random articles with no attempt to marry the content together.
People who write the kind of report that they’d be happy to sell without Private Label Rights attached are few and far between (but there are definitely quality services like 10 Buck PLR).
I’m a PLR consumer as well as a PLR creator, so having access to high quality content is very important to me, and I’d never release everything that I didn’t feel that I could personally work with in many ways.
Good PLR sources are definitely worth holding on to.
Thanks for great article Thom! You truly inspire people to leap into action! With regard to your comments about ecovers, finding someone to assist on Fiverr is a good tip. However, it’s not necessary to tackle Photoshop for this task if one wants to do it themselves. I find Photoshop way too complicated and difficult to use, not to mention very expensive. Another solution is to use 3rd party stand-alone ecover generator programs. There’s quite a few available out there at a reasonable cost and they can easily create a dizzying array of box and cover styles. Sometimes they are available for free on Giveawayoftheday.com or at a big discount on Bits Du Jour.
Gary, yes there are other options for producing ecovers. I’ve never been a big fan of the software solutions, but perhaps that’s because I’ve not found one that I find automated enough.
One of the big problems is they still need you to produce interesting background graphics for yourself, and if you’re not graphically inclined, you either end up with very “samey” looking graphics, or you’re back needing to get someone else involved.
I do sometimes resort to template type graphics though, just to get things done quickly, but they’re not ideal for all situations.
Thank for taking the time to go a little deeper in this topic than many others have over the years. Many times we lose track of the basics and the most important tips for using PLR to it’s full potential.
This has been a big help.