If you’re new to marketing online, you might have heard about the need for mailing lists. The fact is a mailing list gives you a list of prospects you can contact at any time with offers. But not all marketers have mailing lists. Not even every experienced marketer has one.

Here are three great reasons why you may want to capture people’s names and form a mailing list. First of all, it gives you potential buyers that haven’t yet purchased your product. You can follow up with them. Secondly, if you have a customer on a product sales list, it gives you a reason and opportunity to sell that customer additional products, because they’ve given you their email address. And finally, at any time you need a cash injection, you can follow up with these people. And it’s some form of lifeline into your Internet business. Read the rest of this entry

The Perfect Length For Blog Posts

When you’re sitting down and writing for a blog, you have to make a decision about how long your blog post should be. Now, this decision can vary from post to post, but generally, you’ll try and be fairly consistent in your blog. And, if you’ve chosen to make every post a certain length, then all your posts should be that length, it shouldn’t be just one of occurrence. But how long should your post be? In this article, I’m going to go through three common sciences for blog posts and present my arguments about why these may or may not be appropriate for you. Read the rest of this entry

When you’re starting out trying to build a mailing list, it can be hard to know exactly what the steps are you need to take to build your list. After all, you can’t just grab a load of random email addresses off the web. That would be unethical and could be looked at as highly spammy, ’cause these people have not given you permission to contact them.

Generally there’s a fairly simple, three stage process you’re to follow instead. First of all, you need to get an autoresponder account, which you’ll use to contact these people. Then you need to create a special page from which people can enter their email addresses. This is known as a squeeze page. Finally, you need to convince people that they are willing to give you their email address. When you put all these things together, you’ll have a valid mailing list, which you can use to contact people. Read the rest of this entry

It can be quite disheartening if you set up an optin page but only a small fraction of the visitors to the page are opting into your list. There are many reasons why this may be, and often your optin rate can be improved by making some very small simple tweaks and changes to your overall optin process.

Three simple ways you can do that are to revise the bribe that you’re offering for your prospects to opt into the list by making sure the page is kept as simple as possible, and by limiting the amount of information you’re asking for from each of your prospects. Read the rest of this entry

A Quick Bribe For Your Email Optin Page

When you’re trying to set up a new mailing list, you need to have an incentive for people to opt into it. This is often known as an ethical bribe. But sometimes it can be hard to put these things together. You don’t want to spend hours writing a new ebook and to find out this only pulls in two new leads over a period of days. So what are the quick mechanisms for generating this bribe which will enable you to set up your autoresponder account and get some people into it?

There are three simple ways you can do this. The first one is to find an existing product and to simply reuse that. The second one is to find a product with resale rights and then to use that as a giveaway. And finally, you may create a new product completely from scratch. This can not always be time consuming if you know these secrets. Read the rest of this entry

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