Many people think of a podcast as being a live and spontaneous show, but that’s far from the truth. I talk more about it in my Little Podcast Efficiencies training, but often, the best podcasts are carefully planned, structured and systematised.

The main advantage of having a structure? It removes the need for the podcasts to be highly creative or responsive to the latest news. That means you can creative podcasts that don’t age or date, so even your archived podcasts can be of value to you.

Earphones For PodcastsA structured series of podcasts also means that you can use other people to generate the podcast content for you. This is excellent as it reduces your workload. It also means that you can produce podcasts that your listeners will find of value, even if this is in a field that you know very little about. Perfect for generating traffic from podcasts in some of the highest paid niches.

And, people will generate valuable podcast content for you very cheaply if you know where to look. Read the rest of this entry

Do We Fear The WORK Word?

The biggest marketing myth I hear continually being perpetrated online is that Internet Marketing is a no work activity.

Really, nothing could be further from the truth. You can believe everyone who is selling their version of a “Get Rich Quick” scheme if you want, but generally the only person who gets rich from information like that is the person supplying them. Read the rest of this entry

Theory, Without Examples = Rubbish Product

One of the trends I've been observing recently in the product creation world, whether this is for Warrior Special Offers, standalone products, or high ticket items, has been about the construction of the information in the product.

Personally, if I am going to create a product, or promote a product created by someone else, I need to know that that product is going to contain actionable information. One of the quickest ways to turn me off promoting is to release a product which contains only theory. There is a way around this. Read the rest of this entry

Look around at the much of the advertising for Internet Marketing, and you’ll see the trappings of great luxury.

Expensive cars, sun filled vacations, cocktails on tap, you name it, I’ve seen it advertised.

Alongside that, there’s no shortage of adverts claiming that Internet Marketing is a work-free lifestyle. Lie back, relax, and watch the money roll in. Read the rest of this entry

Becoming More Than The Average Marketer

One of those terms that I've started hearing again and again recently is that of the "average marketer".

It is one of those slight misnomers.

No-one really wants to be considered an average marketer if they have the choice, but for most marketers, being average is actually being very successful. Read the rest of this entry

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