Last time, I posted to show how beginners could get started using Private Label Rights reports for profit.
This time, I want to look at another area which beginners struggle with (but, even experts should get some ideas here). And, this is about how to sell a Warrior Special Offer for profit.
There are four things that hold back beginners from running a successful WSO.
#1 Credibility – They lack credibility and name value on the Warrior Forum. Credibility is really important to make sales, as people need to know that you have the knowledge to deliver.
#2 Contacts – Almost as important as credibility is having a rolodex of contacts. These include people who have purchased from you before, and also people who will help to promote your product (affiliates) to make it a success.
#3 A Winning Idea – Warriors are selective as to what they buy. It has to be something that will benefit them, and that usually means it will make them money.
#4 A Product – A WSO has to be an original product. You can't see a resale rights or PLR product and attempting to do this will get you banned.
My inspiration for this post was a WSO I saw being offered yesterday. I won't link to the post, as that product was limited to a low number of sales (scarcity) and this post represents a refined version of that idea.
The WSO offered a simple spreadsheet of 100 Amazon products (physical products) that were big sellers and that met certain criteria that meant that they were suitable to build a web site around them.
The Easy WSO I'm recommending you run is a Research WSO.
One side note for beginners. This WSO was likely being run as a loss leader to build up a list of buyers and to generate sales of subsequent products. There are methods to run a WSO for quick cash, but they require much more work. You'd be better thinking of running 2 or 3 WSOs at break even, before starting to make money from them.
Why The Research WSO Works
The Research WSO provides "Done For You" research, saving the buyer a substantial amount of time.
When done right, it also answers the four objections that hold back beginners from running WSOs.
#1 Credibility – The Credibility comes instantly from the product (the research is ready-prepared and instantly available for sale). You can add a second component of credibility by asking buyers to leave feedback in the WSO thread.
#2 Contacts – The Research WSO circumvents the need for contacts, as you are providing a service for a proven sector of the marketplace. Now, more contacts still help, but they are unnecessary. I would recommend running this through WSO Pro and providing a high commissions (100% would be recommended) so as to attract affiliates and boost sales.
#3 A Winning Idea – This is a proven idea. Although it doesn't directly make buyers money, it does save them time on research, and this time will allow Warriors to make more money. You can also position this as providing the research necessary to make money.
#4 A Product – The research is in itself the product, and need only take you a few hours to carry out. You don't need to write a report to go with it.
Indeed, these answers to the objections could easily form a substantial part of your sales copy.
Types Of Research WSOs
Any research that is suitable for more than one buyer and has a sizeable audience is suitable for a Research WSO. If you can position this in an area which is hot (there are information type WSOs selling in this area) you will boost sales and get cross sales.
Some starting points for ideas include:
#1 Amazon Product Research – This is a big seller as Amazon products of all types are hot on the Warrior Forum right now.
#2 Other Product Site Research – Ebay springs to mind as a good example, as it has its own affiliate programme, and often provides different results to Amazon.
#3 Seasonal Product Research – Use research sources to predict big sellers at different times of the year, for instance, what toys will sell best at Christmas?
#4 Niche Keyword Research – Use keyword research tools to identify good keywords for different niches of interest to Warriors.
#5 Warrior Forum Research – Warriors buy research about the Warrior Forum, for instance details of the topics for the hottest selling WSOs.#
#6 Trends Research – Monitor the trends on sites like Twitter and Google Trends and provide numbers about trends that are hot.
#7 Local Research – A lot of people focus on providing research for the United States. There is a big market for country specific research, which can lead to Warriors creating sites that are profitable, due to the much lower levels of competition.
#8 Domain Name Research – Provide a set of available domain names for different niches.
Research WSOs For Experts
Although I've aimed this post at beginners to the WSO marketplace, there are plenty of Research WSO types that work well for experts – or which provide experts the opportunity to make extra money from them.
Here are just five suggestions:
#1 Outsourcing – One of the most tedious factors about putting together a Research WSO is carrying out the research. It's simple to outsource this and get someone else to do the work (and if you train them, you can scale this method up).
#2 Personalised Research – Rather than supplying everyone with the same research, you can carry out individual research for each customer using your system. This personalisation commands a higher price, and it could be presented as either the WSO itself, or an upsell. I'd recommend you do this in conjunction with the outsourcing tactic.
#3 Membership – Upsell the WSO buyer so that they receive new research on a weekly, fortnightly or monthly basis. That way, you get repeat commissions from a single sale.
#4 – Cross Over Products – You can create cross over products, or promote these as an affiliate. For instance, if you were selling research about Amazon products that sell, you can cross sell pre-written articles to promote those products, or training on how to set up an Amazon affiliate site.
#5 Use Paid Tools – If you have access to paid tools which other Warriors will likely not have, you can provide data from these. This is an immediate additional selling point, as you can mention the paid tools (and the level of exclusiveness) in the sales copy.
By all means, use this post an idea generator and put your own spin on the tactics. There's plenty of room for different approaches to Research WSOs in the Warrior Forum marketplace, but that will give you an extra edge.
Over To You
What do you think? Have you ever run a research WSO? How did it go?
Do you need any more information about an aspect of this approach, or do you have another tactic to share?
Do you think that this a valid way for beginners to enter the competitive world of WSO sales?
Just use the Reply box below and share your thoughts.