I've used lots of different systems and processes to sell information products over the years, and one of my current projects is building up my product line using JV Zoo.
There are a few reasons why I've chosen to do that, and I want to share them with you in this blog post.
The Reasons
First, I like the JV Zoo interface for making sales, which means that it's really quick to set up products. I've been using a template style of set up for the sales copy and download pages, which means that just adding the JV Zoo hosted sales buttons is simple.
JV Zoo provides its own marketing to add to my promotion of new products. That means that previous buyers of my products get an update when something new is added that they might be interested in. That additional source of promotion is powerful.
JV Zoo has an army of affiliates available, who are looking at the recent product releases keen to promote. For a product creator, that's a bonus.
Having more products available also means that there are opportunities for me to cross-sell. JV Zoo does some of this automatically, showing other products by the same product creator. But, it's also advantageous as a product creator to cross-promote other products using the same payment and delivery engine.
Finally, having these products for sale also provides for a way of producing one time offers (OTOs). The OTO can be one or more of the other products, provided at a discount "thank you" price. By having the real product on sale, this provides evidence that the product really is being sold at a discount, hence increase the conversion rate for the OTO.
What Do You Think?
Do go ahead and reply to this post to share your opinion.
Do you like the JV Zoo system? How does it compare with the alternatives? Is my strategy good?
Just provide your feedback using the comment box below.
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4 comments
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Jzoo looks very good but the only point where I can’t pick jvzoo over the cb is the “affiliates network”.
In my opinion CB has more affiliates as compare to jvzoo. (I am not sure if this is really true)
What is your say on this?
Hi Bilal,
My opinion is that they both have affiliates, but very different types of affiliates. JV Zoo affiliates I would say focus more on lower-priced products.
However, JV Zoo benefits much more from automatic cross-promotion of your other products, which is very useful if you’re building up a product line.
I’m sure that there are a lot more subtleties in there. Would be an interesting topic for other people to weigh in with their opinions (or perhaps for a whole blog post).
Thanks,
Thom
Something I’m interested in (and maybe I dreamt this) was that as an affiliate you can get credited for other JVzoo product sales by that vendor. Maybe I dreamt it but if that was the case I’d be more up for mailing JVzoo affiliate promotions that (say) Warrior +. At least that way I get credit for building someone else’s buyers list for them. It’s one of the things I like about infusionsoft and nanacast.
Alan, yes that’s an option available through JVZoo.
My understanding of this is that you’d have to have already requested an affiliate link for the other products. It’s not automatic by default (although some sellers may choose to set you up for automatic approval).
There’s also a trade-off to consider. A lot of sellers will give 100% commissions for a one-off product funnel, but only 50% commissions where you are added to a “lifetime” funnel. You see that all the time with Nanacast. Giving 100% for everything through a lifetime funnel wouldn’t really make sense of there would be no way that the vendors could ever make money from their own products.
Another consideration is how prolific a product releaser the vendor is. In many cases, being added to a lifetime funnel doesn’t really hold that much value.
Thanks,
Thom