As a marketer you are probably aware that you should always offer multiple products as part of a single transaction. Once somebody has purchased your initial frontend product you might also upsell them to a backend product which is perhaps selling for more money but is definitely bringing in a source of income. But these can be difficult to create. In this article I am going to explore some of the reasons why, and what you should do about this instead.

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Often when you are considering integrating a backend into your sales funnel process you are concerned with the technical work which is required to get this integrated into the process. This does not need to be a hard task, but there are definitely some issues to be considered. In this article I am going to explore three of these with you so you can decide whether you are technically set up to implement this backend. Read the rest of this entry

You Can Market On These Types Of Forums

If you’re looking to improve your online marketing presence, you’re probably looking at how you can best use forums in that process. But there are so many types of forums around, and you may be wondering, “Which are the most appropriate ones for you to market in?” In this article I’m going to look at your different options as a forum marketer and help you to decide which one is most appropriate for you. Read the rest of this entry

Here is a strategy you can use to write books for Kindle and CreateSpace which works really well and also helps to establish you as an expert.

You need to contact experts and get them to contribute to your book. You can contact one expert and work with them, or work with a series of experts, each contributing a chapter or so each.
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In most cases you will want to include a backend product as a part of your marketing sales funnel. That means once a customer has purchased an initial item they are presented with a onetime offer with a certain amount of scarcities associated with the offer because they will not be seen again. This can get you a high conversion rate because you are a proven buyer, but in some cases it may not be appropriate to have a backend.

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