I though that I'd use today's post to add a quick primer about how to use Pay-Per-Click (or PPC) at a profit.

PPC is represented by services such as Google Adwords, where you pay an amount every time someone clicks on the advert and follows the link to your site.

When I started using PPC I found it very hard to balance the books, that is, to make sure that my profit was more than my outgoing spend. Read the rest of this entry

What can you produce in 60 seconds, add to your posts, and it will easily add to your traffic flow via a designated Google page?

Hint: I often forget!
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Something occurred to me earlier today as I was writing on Amazon (I'm a keen reader and forever buying and reading interesting books).

I like to review some of the books I've read. I always find it helpful to see what other people think about books before I buy them and like to return the favour.

But, isn't this writing content for someone else? Surely that defeats the object of being an effective marketer? Read the rest of this entry

Every so often I receive an e-mail looking something like this:

Hi, I've been looking at your blog/site xxx and really like it. I run a similar site at yyy.

How would you like to link to my site from yours? In return I'll put a link from my site back to yours.

Sounds like an ideal offer, doesn't it? Read the rest of this entry

I'm beta testing Jonathan Leger's new plugin, for getting links to the blog.

If you've reading this blog for a while, you'll know that I'm always very positive about Jon's tools and software releases, mainly because they're pretty good!
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