Over the past few months, I’ve changed the way I deliver my Warrior Special Offers to buyers. I used to deliver them solely using Rapid Action Profits (which provided secured temporary download links – I still rate this solution highly), The move towards using Warrior+Plus made that option impossible. Instead, I’ve moved over to a WordPress membership solution.
I’m very happy with this, as it works out well for buyers, and for me, even though this adds a small extra stage to the buying process. In this post, I’m going to explain why I think this works, so that you can decide if delivering your WSOs through a membership is right for you.
Membership Pro – Familiar Interface For Marketers
Anything which makes it easier to set up a professional looking download page is a good thing. With WordPress, there’s no need to mess around HTML. Instead, this uses the professional interface that most of us are already familiar with. This makes getting the WSO ready for launch a breeze.
Membership Pro – Automated Buyer Email With Access Information
It also shocks me how many WSOs I buy where the owner never sends around a download link (or includes this in their initial emails). WordPress gets around this. When WordPress adds a new user, it’s very smart, and automatically emails around a username and password combination, along with a login link. This gives the WSO purchaser a permanent copy and access to their WSO.
Membership Pro – Download Link Protection
Having unprotected download links on the Internet is a dangerous thing. You’ll soon find people linking to these, and worst, often these end up indexed inside Google. A protected link, hidden from Google and shown only to those people who are logged in, is a better solution. What’s more, I’ve often seen the case where marketers end up moving (or removing) their unprotected links. With this solution, you can leave the download available forever.
Membership Pro – Advanced Structure Options
Want to spread your downloads over multiple pages? It’s easy with a WordPress membership. You get a consistent layout and all the pages can be kept private. This is particularly useful where WSOs are split into multiple sections, or maybe these include videos which are best each played on an individual page.
Membership Pro – Facilitation Of A Community
People like to be able to feedback and comment on a WSO. By setting up a WordPress based download system, you can use all the usual WordPress commenting functionality. Often, the kind of comments received from buyers can really help you to improve a product, as they will give you an idea of any areas that are unclear, and will also provide additional content. A community is an additional selling point for most WSO buyers. Beyond the pure comment functionality, you can also consider installing a forum inside WordPress – easy through a plugin.
Membership Pro – Easy For Buyers To Redownload Their Purchase
It’s inevitable that buyers will lose their downloads, may replace their computer, or may need access from another location. Since a membership site allows you to provide that content forever, at a known link, this is not going to be a problem for your purchaser. They don’t need to go through any complex support system.
Membership Pro – Buyers Don’t Need To Wait For Support
On the subject of support, one of the biggest difficulties of offering any kind of WSO is the need to provide support for customers (and prospective customers). This is unavoidable, as there will always be support problems, and they will usually arrive at the most inconvenient times when you can’t deal with them straight away (particularly from customers in different time zones for you). A membership option cuts down on one of the biggest support issues, the lost password. WordPress provides an automated and immediate method through which customers can reset their password, thus saving them frustration, and you an administrative nightmare.
Providing The Delivery
I use a simple WordPress design, which I’ve customised to include information pages, and affiliate support, along with the WP File Lock plugin. This interfaces with Warrior+Plus to provide buyers with their username and password on the screen after purchase (and via email). This is easy to set up, and I do recommend this low cost software solution for anyone looking for a way to deliver a secure WSO (this solution works for non-WSO delivery too).
Post Credits And Feedback
This is one of those posts that came from a discussion inside the Earn1KADay Insider Club (membership of which comes highly recommended). I provided a short overview of my thoughts inside Earn1KADay, but wanted to use this post to cover them in more detail. You can also see the reaction of other members within the Insider Club.
Of course, I’d like you to add your comments and thoughts to this post as usual, please. Do membership deliveries of WSOs work for you? How do you manage your WSO delivery process?
Just scroll down to the comment box, and I’ll look forward to reading what you have to say.