Make More Use of your User Generated Content

Something occurred to me earlier today as I was writing on Amazon (I'm a keen reader and forever buying and reading interesting books).

I like to review some of the books I've read. I always find it helpful to see what other people think about books before I buy them and like to return the favour.

But, isn't this writing content for someone else? Surely that defeats the object of being an effective marketer? Read the rest of this entry

Every so often I receive an e-mail looking something like this:

Hi, I've been looking at your blog/site xxx and really like it. I run a similar site at yyy.

How would you like to link to my site from yours? In return I'll put a link from my site back to yours.

Sounds like an ideal offer, doesn't it? Read the rest of this entry

Multi Way Linking Strategies

I'm beta testing Jonathan Leger's new plugin, for getting links to the blog.

If you've reading this blog for a while, you'll know that I'm always very positive about Jon's tools and software releases, mainly because they're pretty good!
Read the rest of this entry

Three Scary Amazon Kindle Secrets

First of all, Happy Halloween!

I've had my Amazon Kindle for a few days now, and it's safe to say that I love it.

I'm very impressed by how easy the screen is to read, and, with a good book, you can soon forget that you're reading paper at all.

I'm sure that this is the way forward to reading.

Now, onto three tips that I've picked up over the last few days, which I'm sure will help you enjoy your Kindle even more. Read the rest of this entry

Scarcity in Animation

Last time I posted about scarcity, a subject very important for marketers, but a concept with which everyone might not be familiar.

I just saw a great example which I'd like to share with you.

Scarcity is the concept of making something scarce, that is limiting its availability.

For instance, in Internet Marketing, you could release a product and include scarcity by only making it available until a certain number of copies are sold. That means that people who want your product have to get in there before the last copy of is sold or they may be disappointed. Read the rest of this entry

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