In forum marketing you’re generally looking to market on forums which will prove to be beneficial to you in the long-term. There are different reasons why you might choose forums in the field. For instance, if you’re searching in a particular niche, then there will be several competing forums and others which get very little traffic at all. In this article, I’m going to show you how you can go about deciding which forums are most appropriate to market on.
The very first thing you should do is to look at the suggesting spots of the Forum. This will often be found on the front page. You’ll be able to see things like how many posts have been made and how many visitors are on the Forum at the moment. Generally, you’d like these numbers to be high. After all, you want the Forum to be active. The more active the Forum is, the more likely it is that you can get traffic from there and your time spent marketing on the Forum is going to be worthwhile. So always check that there’s enough visitors to the Forum before you start marketing on it.
The second thing you do is make sure that your niche is closely matched to the Forum that you’ve chosen. Sometimes you may choose a more general forum then your particular niche. That’s going to be the case if your niche is highly specific. For instance, if you’re marketing a particular board game then you may not be able to find a forum solely related to that game, but a general forum related to board games may be good to market on. You may even go as far as to find a general forum about toys, as being one level higher, providing there seems to be a sufficiently good fit for your particular product then you should be able to market on that forum.
You should always check what the commercial use of the Forum is. That is, are there other people marketing on it. If there are then it means that it could well be a good site. After all, people have already identified this Forum as appropriate. However, you need to just check the level of competition isn’t too high. After all, if marketing is heavily dominated already, then your time may be better spent building up a slightly smaller forum where you can be a dominant party to. So always check out the advertising on the Forum before you start marketing.
Overall, there has to be a variety of choices of forums for you and you should spend some time checking them out before you start to market on them. After all, as you have many options, you should choose the ones that are best for you. Go ahead and make sure the Forum is getting plenty of traffic. Do be careful that the niche will fit in with whatever you’re marketing and pay close attention to how many other people are advertising on there. If there are some, it’s hopefully true that you can market on there as well. Once you’ve checked out all these things, you’ll have a forum that you can successfully market to.