How often do you find yourself stuck, thinking that you want to release a product, but not knowing what to release it on.
In this blog post I'm going to reveal a very simple method that you use at any time to put out a quick product.
Even better, it will be a low ticket product that people want, and which you can pull together quickly and easily.
The Secret Is To Use Your Personal Experience
You're not messing around trying to research new areas. You're simply taking information and experience that's already in your head and formatting it for a ready market.
People will pay to work more efficiently.
People will pay to copy success.
People will pay so that they don't copy failure.
With that, you have information that anyone who is trying to learn to market will pay for.
The 'System' Product
In this product, you simply reveal the exact process you go through to complete a common task.
This should be something that you have done regularly and that other marketers also do themselves.
You're passing on the little refinements to the process that you've made that make your process faster, more manageable and more effective.
Break this down into a number of simple steps, which are easily replicable.
Then package this as a 'System'.
For instance, when I set up a new niche blog there's a certain way I always set it up. The same ways I get the software installed quickly. A set of configuration changes I make. The plugins I use that always make the blog more successful.
I could package up that information quite quickly and soon have a 'System' product ready to sell.
The 'Case Study' Product
In this product, you're telling people about something you've done.
It might have been something that was really successful. It might be something that was only moderately successful, or even a downright failure.
You go through the exact steps you followed, the thought process behind it, and what bits worked. More importantly, you need to talk about what you discovered by doing this, and the changes you would make if you were do this again. This is a 'Case Study'.
Marketers are very rarely willing to share their real world experience. Too much of Internet Marketing is based around theory. By just going out there and showing somethign that you've tried, you're immediately giving much more value than the same regurgitated information that plagues Internet Marketing.
Let me give you an example, which I touched on in an earlier post (The $1 WSO). The theory being tested, that selling a product for $1 is a good list building mechanism. My experience was that it was less effective than the theory led me to believe. What exactly did I try? Why did I try it? How would I make this process more effective next time?
These are all questions I could address in a comprehensive 'Case Study' product.
Produce Your Instant Product
Think about it for a minute. I'm sure there are ideas you've tested which you could document. I'm sure there are marketing tasks you complete regularly that you've got down to a fine art.
Don't sit on this information. Put it into a product, whether it's an e-book, a video product, or even a webinar. Failing that, at least use it for a series of interesting blog posts.
I certainly plan to push up the schedule with my own Instant Products.
Your Thoughts Are Welcome
Did you find this blog post useful?
Have you put together instant products before, or do you plan to after reading this post?
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