Categories
Techniques

A Quick Bribe For Your Email Optin Page

Tweet When you’re trying to set up a new mailing list, you need to have an incentive for people to opt into it. This is often known as an ethical bribe. But sometimes it can be hard to put these things together. You don’t want to spend hours writing a new ebook and to find […]

Categories
Observations

Revisiting The Email Newsletter Debate

Tweet I was very pleased to recently be involved in an interesting e-mail discussion with Elizabeth Adams about the nature of email marketing. It's a topic I've often touched on as part of the blog, both as a subject in its own right, and as an adjunct to other topics. It's also a topic that […]