It is very important as a marketer to use split testing as part of your sales process, and you probably do this all of the time for your front end products. That is you test out different offers and see which ones convert the best. But did you know that you should also be doing this for your backend sales? These are the immediate one time offers that your customers are seeing in order to get extra income. You do this in almost the same way as your frontend sales, and we will run through some of the best ways of doing this as part of the article.
First of all, you should make changes to the sale copy if you create two different versions of the sales copy even if it changes very subtle you can test what percentage of your buyers purchased using the sales copy version one and the sales copy version two. Whichever one of these is higher over a continued amount of tests, say at least one hundred customers, will be the best option for you in the long term. You can further split this with a different sales copy in the future.
A second way to split test your backend sale is to change the price point at which you are offering your backend. You may consider what happens to overall profit ability if you sell your backend at seventeen dollars versus at twenty seven dollars. Now this is not as simple as purely counting the number of sales. Generally you would expect the seventeen dollar product to sell more than the twenty dollar same product. Instead it is about testing the overall profit ability. If you double your sales by merely knocking ten dollars off of the sales price then clearly this is going to be more profitable for you. So do the math and see which one of these profit strategies works out for you.
A final type of split testing for the backend if you should offer to two completely different products. Now this is easy if you already have an arsenal of products that you created before at your disposal. It is inevitable that some products will reinstate in your buyers’ mind than others. If you can identify which one of these are most closely aligned with your frontend product and so convert in terms of sales and overall profit ability, then these are the ones you want to go for.
So make sure you split test different backend products. Never give up on split testing because by the time these people reach your backend you already know that they are a confirmed buyer and these are some of the best customers you can ever have. You spend a lot of time in this by testing out different sales copy, trying pricing strategies to see which ones convert best and are overall most profitable, and even try multiple products in a backend position to see which ones work out best for your particular sales. By adding this split testing of the backend to your overall sales marketing process you will find that you are working to much more profitable ends.