Here’s an expert positioning tactic that many people don’t take seriously enough.
Quality information matters. People are judging you all the time based on the quality of information that you provide for them.
Your readers and potential customers will be seeing that information and they can use to judge if you’re an expert or not. You want to include really good quality information for people coming to your page can look at.
One way that you can do that is by providing beginner hints for people looking to get more involved with your niche. When new people find those, they know immediately that you’re delivering something useful for them.
You can also tell them where to find more information. Many niches have great books available, but beginners wouldn’t think to go looking for them or know what the best books are to read. That’s a great starting point for somebody who is just looking to get into a new area. You’ve saved them all the donkey work of having to go around and search for these best books by providing the information there for them.
Any kind of actionable information is particularly appropriate. If you’re an expert in the internet marketing niche then provide something visiting your site with a quick and easy process to follow by which they can make money. That will give somebody an immediate idea that you’re the real deal and you’re willing to share information with them at absolutely no cost. People value that and so they’ll be more likely to buy from you at a later date.
There you go. Just a short blog post, but also an expert positioning tip that I feel really needs sharing.