Scarcity in Animation

Last time I posted about scarcity, a subject very important for marketers, but a concept with which everyone might not be familiar.

I just saw a great example which I'd like to share with you.

Scarcity is the concept of making something scarce, that is limiting its availability.

For instance, in Internet Marketing, you could release a product and include scarcity by only making it available until a certain number of copies are sold. That means that people who want your product have to get in there before the last copy of is sold or they may be disappointed. Read the rest of this entry

Scarcity in Blog Action

An interesting experiment on Robert Plank's blog recently, which I want to grab a chance to comment on (particularly since I can't do so on his blog, for reasons which will be revealed in a minute).

Robert recently celebrated his 25th Birthday, quite an achievement if you look at what he's achieved in the Internet Marketing world in a very small space of time.

He celebrated this a new type of blog post, introducing scarcity in the comments field. Read the rest of this entry

A New Approach to Reading

I’m quite excited today, as a device I’ve been waiting for is sat waiting in a depot fifty miles away. Tomorrow, it will be delivered to me, and I anticipate that it will change the way I read all kinds of things.

Any ideas what the device is?

Read the rest of this entry

Sharp Business Practice – The OTO Mountain

In a recent post, I wrote about my annoyance at buying PLR e-books which turned out to be two thirds unusable filler.

This time, I want to talk more about the purchase process for that e-book, which was equally annoying, and perhaps soured me even before I got to the download page.

Read the rest of this entry

Sharp Business Practice in Ebook Sales

Today I’d like to tell you a short story about a product I brought and my experience of the process.

I’m not going to name the product or the marketer behind it, just the general principles, which I hope are ones that most people reading this will not try to emulate in their business.

The product was a bundle of fresh PLR e-books, put on sale for the first time. Something like 30 of them in different categories, with a selection of Internet Marketing Titles being of the most interest to me.

Read the rest of this entry

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