Here’s a quick tip for you that you can use to increase the visibility of your blog.
Have you ever thought about posting your blog content onto Kindle?
This is something that’s easy to accomplish with the automated Kindle tools, but also very underused.
A lot of people subscribe to Kindle blogs since this is a convenient way to get the content pushed to them wherever they are (particularly people who like to read their Kindle when they’re travelling or commuting on the train).
Once they’ve subscribed, they tend to stay subscribed as the price for signing up tends to be cheap.
In fact, I’d go so far as to say you could set up a blog exclusively for Kindle use.
Just get some writers signed up, and make sure that they automatically post new content to your blog for you (you can set a minimum quota of articles per week).
You’d have to work out the exact Amazon numbers required to make this worthwhile, but remember that you are also benefitting from this content being on your main blog as well as on the Kindle.