Comments on: Can Webinars Ever Really Replace Products?

By: How to Pitch Successfully on a Webinar | Lancaster

How to Pitch Successfully on a Webinar | Lancaster — Wed, 20 Apr 2011 13:34:10 +0000

[...] need to be using webinars in your business, but which do customers prefer, Products or Webinars? You can find out this answer, and many more at at Online Marketing Success, Thom Lancaster’s [...]

By: Emily

Emily — Thu, 13 Jan 2011 16:12:29 +0000

I like to watch the presentations on my own time so the recordings are great for this. However, nothing beats having an actual product in my hands to try out or the "how to" to read through.

By: Thom Lancaster

Thom Lancaster — Sat, 31 Jul 2010 12:51:48 +0000

Thanks for the comments. I must say that I'd never really considered packaging a webinar recording with additional videos, but that is an appealing combination.

I can see a good way of doing this. Set up the webinar as the main component of a single payment membership site. People can ask questions during the webinar itself. Then, they can also ask questions in the members' area. Those questions can be the basis for further videos which are dripped out over time, giving even more long term value to the product.

I've a few ideas based on that, so I'll no doubt try it out over the next few weeks. Any ideas for refinements are welcome.

Thom

By: Mandy Allen

Mandy Allen — Fri, 30 Jul 2010 12:51:26 +0000

I too like the combination of both, however I usually only get to the recorded version of webinars as I am rarely free when they take place. Videos are my favourite way of learning, and I can save them and go back time and again (and I need to!)
Enjoy the journey.
Mandy

By: Bruce

Bruce — Mon, 26 Jul 2010 14:44:52 +0000

I agree that it is not "either/or". For me, video/webinar makes sense when there is something to be demonstrated that is better done live than in text form.
But when it is pure content, an explnation of a technique, or something that needs to be used as a reference, then hard copy wins every time.

By: Warren

Warren — Sat, 24 Jul 2010 23:00:39 +0000

Thom,
I think the either/or is a false choice. As someone who has purchased training in both formats, the combination of the Liver or recorded Live Webinar and the Video recording have the most value.
When you are watching a video your only have your perspective and will only think of questions based on what you already know.
Being on a Webinar or watching recorded Webinar, you have other people asking questions from different perspectives and experience levels.
Finally, depending on the numbers in your list, you may find making both is the right solution. Packaging video recordings with Webinar recordings allows you to meet the desires of both audiences. And best of all, Webinars don't take anywhere near as long to make as videos.

By: Kathryn Griffiths

Kathryn Griffiths — Sat, 24 Jul 2010 21:46:21 +0000

I like a combination of both. I really love receiving a transcript of a teleseminar. I enjoy listening… but I like a tangible product that I can refer to later. I'm with your readers. Tangible product first.
There are so many teleseminars and webinars now that they are beginning to over lap. I appreciate the replays so I can listen at my convenience.
Thanks for the stats. I'll keep them in mind for my own customers.

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Sat, 24 Jul 2010 21:27:38 +0000

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