As a marketer, it’s very important to claim your online identity before anyone else can grab it. That’s why it’s so vital to register your own name as a web domain, and to make sure that you have profiles set up on all the big social sites, such as Facebook. Prospective customers will be finding you using these mechanisms, and existing customers and friends will want the opportunity to interact with you.

Google+ LogoThe recent launch of Google+ has added a whole new dimension to the way that social media is used in marketing. With the might of Google behind it, Google+ is sure to take off. Most potential users already have a Gmail account, which can easily be converted to use the additional Google+ features. For people who don’t have a Gmail account, this is quick to register.

But, how do you take advantage of all the new features that Google+ has to offer? I’ve been exploring this new world and I’ve identified 5 ways that you can enhance your social reach using Google+. Read the rest of this entry